Much Ado About Orlando*

1:42 PM, June 16, 2008

Sentinel A1

There’s suddenly a lot of talk on the interwebs today about the June 22 Orlando Sentinel redesign. Seems an anonymous blogger (purportedly an LA Times employee) posted an image of a prototype Page One on Sunday. Newsosaur Allan Mutter wrote a post, and then both were linked on Romenesko this morning. So, of course, since a poor-resolution GIF is all you need to make sweeping generalizations, the commenters were off.

That’s not to say there aren’t not good comments happening (Steve Yelvington’s, for example), but in fine internet tradition, a lot of conclusions are being leapt to without benefit of actual information beyond an unreadable image.

By the way, contrary to what E&P says, this isn’t so much of a “leak”. The inimitable Charles Apple posted the above image from Sentinel about 10 days ago, after a post on the impending Tribune Co. redesigns, of which the Sentinel is the first.

And to those gasping about the front-page ad on the prototype, those have been around awhile.

Update: Courtesy of Sentinel AME/Visuals Bonita Burton, here’s a look at the Sunday A1 prototype:

SunA1.jpg

Comments
Heads up: After you hit "post" things may be slow and you may get an error. Most likely, your comment did post. Apologies. I'm looking for a fix.

Well, the Sunday looks a lot better. That's for sure. The trick will be pulling it off day in and day out and being comfortable with the fact that some (many?) readers are going to hate it no matter what.

Posted by: Adam Newman at June 16, 2008 10:39 PM
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