

The Chicago Tribune, following the industry trend, debuts a narrower page Monday. They're taking the opportunity to make a few design changes, not the least of which is to change the Page One nameplate. It's been reversed out of a blue field for the last 25 years, but no longer. Joe Knowles, the Trib's AME for design and graphics tells the SND Update blog that "it had become overpowering in a way. It was a difficult visual element to overcome on the page. The new one lets the content come forward." The nameplate was redrawn by Jim Parkinson.
They're also making some typographic tweaks and some other minor changes. Details here.
>Goodbye blue at the Chicago Tribune [SND Update]
As someone who grew up with the Trib and its big, blue nameplate, I applaud the change, but this is one of the first opportunities I've have had to really absorb change as a reader. And, well, wow, was all I could say. A change like this, regardless of the lack of change elsewhere will make me scour the insides and make judgments regardless of the lack of change. This is truly my first opportunity to literally see things from the other side of the fence. The change is for the visual good, but it does not negate the search for coverage change as well. As cosmetic as it may be, readers will find content changes as well simply based on this completely unrelated, yet totally justified, modification. Who says design doesn't matter?
Posted by: nicole bogdas at January 14, 2008 1:45 AMWow. I'm looking at the black and white front page of Monday's paper. Was the lack of color done on purpose so that people would still be drawn to and see the blue in the nameplate? The page has an old school feel to it.
Posted by: Malcolm at January 14, 2008 7:35 AMMalcolm,
No, the photos were in color in the print version. Something hiccuped between the page, the PDF creation and the Newseum.
Steve
Posted by: Steve Cavendish at January 14, 2008 8:34 AMI really like the new nameplate and I especially like that the Tribune designers decided to add larger spacers instead of splitting gutters with vertical lines. Overall, very clean looking from what I've seen. I'll have to check out the color version on the newstands.
Most of all, it's nice when a paper can redesign without completely losing its identity.
Posted by: Steve Brown at January 14, 2008 6:45 PMSpeaking of the flag, the actual flag in the redesigned name plate, is billowing with no anchor. At least in the last nameplate, the billowing flag was attached to a flag pole. This one floats awkwardly in the center with no anchor to it. It is reminiscent of John Kerry's bumper sticker with the billowing flag not anchored to anything.
Posted by: Jeff at May 7, 2008 2:52 PM