The New Pilot

9:28 AM, June 6, 2007

pilot1t.jpg

The Virginian-Pilot in Norfolk launched its much-awaited redesign today. I'll have a more in-depth before-and-after look later today. Meantime, the SND folks have some of the new pages up.


Comments
Heads up: After you hit "post" things may be slow and you may get an error. Most likely, your comment did post. Apologies. I'm looking for a fix.

As I prepare to reenter the design fray, I find this inspiring. I enjoy that they don't have any elbows or large swaths of color that are begging to look more dated with each passing moment. The "organic" page that changes constantly and doesn't become templated sounds great, but I'm more interested to see if they can pull that off over the long term. (And even more, HOW they do it if they do.)

Posted by: Jamie Maldonado at June 6, 2007 5:27 PM

Maybe I would not have chosen that strange version of Futura to be in a newspaper, and the script seems like an odd choice as well, but the layouts are very fresh and accessible. Very intelligent use of white space and sans serif typography. Does anyone know which cutting of Walbaum they have chosen for some headlines? I am surprised to see this face used in an American paper. Do many of your papers use it now?

Posted by: Anders at June 6, 2007 8:12 PM

My favorite feature is the sophisticated color palette...a total of three colors. Once again, the Pilot bucks all trends and resets the bar.

Posted by: Bonita Burton, AME/Visuals Orlando Sentinel at June 6, 2007 8:19 PM

Waulbaum? Jigga what? Don't even say that here.

My favorite part of the redesign is that the basic page structure still exists and won't trip up readers while they learn the new design. Many redesign generally blow up the entire structure of the paper for some arbitrary reorganization of everything. But here, the accutraments are the only things being tweaked. Though they border on decorations they come in such a smartly packaged feel that it becomes a new form of navigation.

The business page is a good example of this as Bohling and others often already do these type of large conceptual CPs. Now the big conceptual art CP simply fits the paper and looks less out of place. That's what organic really means. Not to mention the intense personality this redesign comes with.

Hot damn, it's a real member of the community now. I'd take it to the movies with me then talk business over dinner and invite some of the sports stars over for coffee afterward and spoon with that beautiful double truck weather page for the next morning.

The only thing I don't like is the new (old) flag. I really liked the condensed one but I'm a huge sucker for tall and skinny.

Their reason for doing this and why and how they did it are totally on point too. Take note.

Here's another trend their setting: Orange is the new red. (I dig)

Posted by: Mike Higdon at June 6, 2007 9:53 PM

Am I seeing things, or do the sections lack letter IDs? Another interesting shift.

Posted by: Robb Paulson at June 6, 2007 10:24 PM

I think the section letters are gone because they were never in the right order when you got the paper.

Posted by: David Putney at June 7, 2007 11:52 AM

"Are illegal immigrants more prone to crime?"

You'd have thought so, what with the 'illegal' and everything...

Bizarre headline.

Posted by: Dave Lee at June 25, 2007 10:12 AM
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