A Minty New Newspaper

1:36 AM, February 1, 2007

mintt.jpg

Mint, a new financial daily in India, launched in print and online today. Garcia Media did the design for both the print and online products. Mario Garcia writes about his approach to the design:


  1. It should be colorful, like India itself.

  2. Ideally it should be in a small format -- we did versions of broadsheet and Berliner, and opted for the smaller, easier to handle format.

  3. It must have perfect fusion with the online product. And, in fact, I recommended from the start that this product should appear FIRST as an online newspaper, and then two weeks later on print. That is the way it will be. This newspaper is born as an online product.

  4. There should be substance, but also quick reads.

  5. Navigation should be paramount.

mint2t.jpg

>Mint [Garcia Media]
>Have a (live) Mint [Garcia Media]


Comments
Heads up: After you hit "post" things may be slow and you may get an error. Most likely, your comment did post. Apologies. I'm looking for a fix.

Waooo: Mario!! this is wonderful design!! the orange is really powerful color, I think is the first berliner in India, waoo, congratulations, look Mr. Black, this is Design!!!
with this paper I sell a lot of ads!! this is good for business!!!
beautiful, I have to get the print paper!!

Posted by: tom at February 1, 2007 2:59 PM

OK, nobody else should use an exclamation point on this site again for -- whaddaya think, Mr. Newsdesigner, a couple of weeks at least?

Posted by: Mark Dodge Medlin at February 1, 2007 4:37 PM

I like exclamation point, when something is amazing...
T

Posted by: Tom at February 2, 2007 11:23 AM

Is anyone else hit straight away by the confusion of the "mint" branding, on an "orange" reverse? With an orange-like dot on the "i"? But then again, maybe it is deliberate move away from using a likely shade of green for the title.

Either way, I am a big fan of Mr Garcia, naturally, but I feel this design is one of the more average efforts.

Posted by: Daniel at February 2, 2007 5:37 PM

Honestly speaking i think its ok, I would rate his gaurdian design as his best work, im sure he feels the same.

Posted by: ben at February 4, 2007 4:28 AM

Yeah, I also like it - the design is fresh and contemporary, but far from outstanding or innovative. btw, on the web site (http://livemint.com/Home.aspx), you can download the front page in pdf. It looks somehow different from the prototypes shown here.

Posted by: Alex at February 4, 2007 11:45 AM

yeah! is right, but remember in newspapers depends of the news, always not is only the look, in this case the news are more important...every day is different even prototype...any paper.

Posted by: tom at February 4, 2007 5:05 PM

The use of orange is curious... I mean Mario surely did his homework before hand and knows that in religiously sectarian India, orange = hindu and green signifies islam?

Posted by: M at February 5, 2007 4:04 AM

It looks like Details fonts on Metro Boston (with a Baltimore Sun skybox/rail thingie). Don't know why Garcia thinks it's so poignant to ramble about his designs and typography to the readers of whatever publication he lays his hands on. No one but a few journalists really cares, and if it needs explaining, then it's not intuitive.

Posted by: Salvatore at February 5, 2007 1:02 PM

Baltimore Sun??, what this guy talking, is totally different, you need to learn about newspaper business, this is business this represent MONEY!!! and Garcia do MONEY, and the publisher are happy and readership too, the newspaper look wonderful, nobody try to find "details", they find results, money, business, revenues..period. learn...

Posted by: tom at February 5, 2007 6:13 PM

Ben, The Guardian was redesigned by the paper's art director, Mark Porter. His design won major global awards including the BLACK PENCIL.

http://www.newsdesigner.com/archives/cat_guardian_relaunch.php

Posted by: Robb Montgomery - CEO at February 7, 2007 5:03 PM

This blog is Mario Garcia press release? I don't have sure that this project is so great. I think I have seen something before did by "Mario Garcia Group"...

Posted by: Mark W. Shawn at February 11, 2007 11:57 AM
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