La Redesign

12:58 AM, November 21, 2006

La Tribune

La Tribune, a Paris financial daily, launched a Garcia Media-led redesign Monday (new pages on the right). Garcia Media’s Mario Garcia and Christian Fortanet worked with Francois-Xavier Pietri, La Tribune editor in chief, and Henry Houssay, art director.

Here’s Garcia’s rundown:

1. A front page that is designed to offer a quick glance at the main headlines of the day.

2. A page 2-3 “mini newspaper within the newspaper” that offers a five-minute glance at the content of that day’s newspaper. “This will be a highlight of this project for many readers,” Garcia said. “It is 100% utility and service for that busy reader who wants to get a good heads up on the news of the day before attending his/her first meeting.”

3. Better hierarchy throughout the entire newspaper, with bigger and bolder headlines.

4. More secondary readings to amplify information, or to send readers to other sources and related topics.

5. Greater fusion between the print and online edition (which was also designed with the help of Garcia Media’s team of Mario Garcia Jr and John Miller).

6. A color palette that identifies various sections of the newspaper, starting with the navigator.

7. Newly designed and rethought informational graphics style.

8. Redesign of all supplements.

9. New typographic fonts: Gotham Bold for new logo; Miller for headlines, with Guggenheim in various weights used for contrast throughout the entire newspaper.

10. New presentation of advertising, including advertising configurations never used before.

“The new La Tribune will be a more analytical, but still newsy, financial newspaper of record, but also more personalized,” Pietri said. “We will tell more stories from the personal viewpoint of those making news.”


La Tribune

La Tribune

La Tribune

La Tribune

La Tribune


Comments
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I like this design!, elegant, beautiful and powerful colors, many little news, compact news, good for the readers, elegant font, wonderful job...for a biz newspaper look amazing and easy to read.

Posted by: Tom at November 25, 2006 4:15 PM

The new design looks good. The old design wasn't bad. Don't you wonder about the value of a project like this when you have to put a parenthetical in to say the new pages are on the right?

Posted by: Jay Small at November 28, 2006 11:33 AM

sorry ,

Mario grcia designs news papers same design and strong color this is not good

Reji

Posted by: Reji AN at December 1, 2006 12:58 AM

And why should we care? This design looks like metro and all other tabloid newspapers that compete in a high rack sales market. This is not the U.S. market which we should be focusing on. Yes it looks nice, but would this design translate into U.S. sales? No. Actually very boring promos with small pictures. Big price on the flag says this paper isn't doing too well in it's market either. It looks like a U.S. paper that has been cut in half.

Posted by: Rob Mack at December 1, 2006 6:12 PM

And why should we care? This design looks like metro and all other tabloid newspapers that compete in a high rack sales market. This is not the U.S. market which we should be focusing on. Yes it looks nice, but would this design translate into U.S. sales? No. Actually very boring promos with small pictures. Big price on the flag says this paper isn't doing too well in it's market either. It looks like a U.S. paper that has been cut in half.

Posted by: Robert Mack at December 1, 2006 6:13 PM
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