


The Times of London today rolls out a new typeface, Times Modern, and a few other design changes, including a redrawn insignia in the nameplate.
The art director on the project was Neville Brody, who says the changes are more evolution than revolution.
“The Times had almost all of the tools it needed to create a dynamic, usable, clearly-articulated and familiar language from within its current vocabulary. What it lacked was a few catalytic elements and an evolved architecture (both page and section). Following its move from broadsheet size, the paper still carried some of the design language of the larger format. Essentially, the approach we adopted has been more architectural than decorative and more fundamental than surface. Visual elements and devices needed to be re-visited from the ground up and rationalised within a clear plan and layout.”
Of the new typography, David Driver, head of design for The Times, writes:
The Times Modern introduced today allows a better shaped headline with extra characters per line. This allows for more articulation in the process of writing. The change is not reckless impulse, but reading conditions for many people have become less leisurely. Newspaper typography should evolve to meet technological innovations and The Times is once again at the sharp end.
The body copy remains Times Classic. They’ve also introduced Hoefler & Frere-Jones’ Gotham to the lineup.
On the editorial page, Times editors say: The relationship between The Times and its readers is curiously personal for a mass-market publication. In the past a thousand pens might have leapt from their inkwells to protest about a facelift to a familiar friend. But few of our readers today read us at leisure in leather armchairs. We, too, must move with the times, from the age of stiff collars into an age of relaxed formality.
They’re also soliticing questions for a Brody Q&A.
And don’t miss this very cool slideshow of 221 years of Times nameplates.
My favorite quote from the internal guide to the redesign: “The redesign centres on a new headline font, “Times Modern”. This font should NOT be squeezed! It has been drawn to be more condensed — and Big Brother is watching.”
Some more page comparisons, new pages on the right:
Update: Alan Formby-Jackson interviews Prowse.
>The Times They are a Changing - Thanks to Neville Brody's Research Studios [PRNewswire]
>After 221 years, the world’s leading newspaper shows off a fresh face [The Times]
>Times Modern: Changing our typeface in order to make life easier for the reader [The Times]
wow. i am so unimpressed. i worshipped neville brody when i was in school. at least there's no industria.
Posted by: martin gee at November 20, 2006 2:41 AMI'm getting 404 errors when I try to click on the pages, for some reason.
The crest redraw has a splendid Disney overtone, and the font has glum tombstone feel. It would be more accurate to say that after 4 years the newspaper shows a new face. So far it looks like good news for The Telegraph's circulation...
Posted by: s morison at November 20, 2006 5:32 AMThe links to images 2-5 appear to be broken.
The headline face isn't a bad condensed renewal, but the masthead type is far too simplified for that display size. Glum indeed.
Posted by: Stephen Coles at November 20, 2006 6:48 AMLooks rather like Hoefler’s Mercury; which Brody has used for T2
And the line that the Times has only changed its font on four occasions in the Brody press release; well thats just a plain lie.
Posted by: Reminiscor at November 20, 2006 7:07 AMFYI: Luke Prowse, who designed the new font (Times Modern), and is from Neville Brody's Research Studios talks about the typography with fellow U.K. visual editor - Alan Formby-Jackson.
Posted by: robb montgomery at November 20, 2006 11:46 AMDid Alan talk to Prowse? I'd love to read that. I just see a paragraph from the Research Studios press release though.
Posted by: Mark at November 20, 2006 1:12 PMIt was upsetting for me, as a type designer, to read the poppycock in the press release issued from Research Studios. Their claim that the Times is the only UK newspaper with custom typefaces is patently untrue. (The recent redesign of The Guardian was Very Big News in London design circles.)
It was upsetting for me, as a type designer, to read the blather in the Times' own coverage of their redesign, including this gem: "It would have been simpler and cheaper to buy new computer type off the shelf. But that is not Times style."
Obviously this style doesn't expand to include the Times' licensing of Hoefler & Frere-Jones' massively popular Gotham family as the sans serif replacement for Franklin Gothic.
As for the new Times headline face? Looks like a wannabe Farnham to me, but with dodgy spacing and kerning.
Posted by: Type Designer at November 20, 2006 3:42 PMPlease tell me that the "new" look is depicted in the image on the left of your website way, way up there at the top. Otherwise, God save the Queen (and anyone maybe walking down the street looking at news stands, maybe...maybe...thinking about buying a bloody paper. )
Posted by: yankee yacker at November 20, 2006 10:49 PMMark said: Did Alan talk to Prowse? I'd love to read that. I just see a paragraph from the Research Studios press release though.
Yes, check out www.visualeditors.com/jackson
Posted by: Alan F-J at November 21, 2006 8:31 AMhttp://www.timesonline.co.uk/article/0,,2-2457539.html
Read all comments - 31 to date - and you will see that the Times redesign looks to be a roaring failure with its readership. No amount of nonsense and spin from Research Studios or the Times can change that.
Posted by: Type Designer at November 21, 2006 8:35 AMMark,
Sorry, here's the link to Alan's interview with the type designer.
Robb
Well, it looks a bit more like the Guardian. You can't blame 'em, right?
Posted by: devolute at November 22, 2006 1:27 PMI'm really sad The Times old and powerful newspaper in London , try to do something like The Guardian, look like little brother, really I don't like it!! they have everything (technology, fonts, computers, printers, networks, media) for do something better 400% better, something wonderful and powerful design, but not, maybe they hire wrong designer, that's all...
Posted by: Tom at November 25, 2006 4:10 PM