Are you kidding me? Why don't they just scan it every morning?

Wow...that might be useful to do as a project if you're learning how to design a paper. Great composers like Beethoven learned their craft by copying out musical works by esteemed predecessors. But they put them in a drawer rather than publish them to the world!

Anybody know anything about those farm posters the Guardian has been promoing? They did a bunch of other subjects earlier this year.

Don't see much of that on this side of the pond.

Jonathon,

Yes, there have been some interesting posters inserted. It's a fun little thing that several of the British papers have been experimenting with on and off. The Independent also tried inserting glossy double-sided photos for awhile. Not sure if this is an attempt to lure casual readers. I know it worked for me at least one day when the Independent had landscape photography featured.

The Guardian posters I picked out were of the solar system, apples, clouds, cows, tomatoes and a few other random educational things. Interesting idea, but some definitely work better than others (there was a gemstone one that was a bit strange).

R

Actually, come to think of it, it may have been the Telegraph doing the photographs. It was a few months ago.

R

Thanks Rob,

It does seem like an imaginative way to bring people in and have them keep your product around.

Jonathon

Jonathan,

It works too, because I'm looking at the solar system and cloud posters right now. Good interaction with families with young kids I bet. Clever.

R

check out the independent's poster series. i believe they had another series on famous artists too.

http://news.independent.co.uk/article1369945.ece

http://www.read4charity.co.uk/posterseries/

so what happens when someone copies an entire publication? this is so beyond fish on a page.

The photo/poster-insert thing happens on this side of the pond, too. My daughter has a set of Boston Sunday Globe posters of Red Sox players on her door from this past summer. And I just saw a house ad in last Sunday's NYT promoting a series of inserts featuring Giants players (but only in the NY Metro region, which leads one to wonder why they didn't put a different house ad in the National Edition I was reading?)

The Guardian has started something new for newspaper design. it has a new visual language which debuted in its redesign. Rather than come up the same old reverse, white space, bold and medium font contrast for newspapers, The Guardian came up with a look thats refreshingly new. Its no wonder therefore that newspapers around the globe are copying it.

Its not often you come across an original an idea as The Guardian. The Gaurdian design has made newspaper design interesting again. its

And does anybody know when they give these posters away? Today I bought the Guardian but it didn't come with any poster...

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