The Guardian Internet Edition*

8:15 PM, June 21, 2006

G240t.jpg
The Guardian is solidifying its spot as one of the most innovative news organizations out there. Later this summer the paper will begin offering a free downloadable PDF of content from the Guardian Unlimited website. It will be eight to 12 A4-sized pages (about 8.27×11.69 in) and will be updated every 15 minutes. Readers will be able to choose from five areas: general news, international, economics, sports and media.

"G24 will be yet another way for Guardian readers to consume their paper," said Alan Rusbridger, the editor of the Guardian.

"Increasingly, readers are demanding editorial content tailored to the time and place of their choosing, rather than to artificial deadlines dictated by old print production schedules.

"G24 — which will draw heavily on the continuously updated website — will be a perfect quick read for the journey to work, or home in the evening."


The one-page "preview copy" (above) is only 9.6 inches deep; I suspect the other two inches will accommodate advertising. Telecom giant BT will be the initial sponsor.

Two weeks ago, The Guardian announced a "web first" strategy that will put news from foreign and business correspondents online before it appears in the paper. They also said they will expand their print and online presence in the U.S.

Update: Josh points out that Spain's El Pais is already doing this.


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>Guardian offers downloadable news digest [The Guardian]

(Thanks, Jim!)


Comments
Heads up: After you hit "post" things may be slow and you may get an error. Most likely, your comment did post. Apologies. I'm looking for a fix.

Want to see a current version? Head over to my fav european site at http://www.elpais.es/ and look at the right hand column just below the soccer results. You'll see a button that says 24HORAS. click it an voila, a 15-page-ish PDF ready to print with up to the minute news. Sure, it ain't much to look at, but you can follow it, with clear headlines, subheds and photos (pulled straight in from the wires, I'd imagine). Interesting stuff.

Posted by: Josh Bohling at June 21, 2006 9:52 PM

Good ojos, Josh! Thanks!

Posted by: Mark at June 22, 2006 12:11 AM

PDF, come on behave. When I first heard about this I thought what a good idea but now it's a PDF I'm thinking why can't they make their print style sheet look like that. Very disappointed.

Posted by: cmjtv2 at June 22, 2006 2:20 AM

Looks good, will be dead useful when I'm travelling and can't find an international edition. Somehow I don't really enjoy newspaper websites but I like PDFs slightly better.

Posted by: Mary-Ann Horley at June 22, 2006 2:43 AM

fast design easy to read, I like, also it is in Spanish, me gusta mucho!!!

Posted by: J. Tony Fernandez-Davila at June 22, 2006 2:17 PM

cmjtv2: It's probably a image-control thing. While CSS works most of the time, this is being billed as another edition of the Guardian. They're not selling newspapers; they're selling experiences. And the Guardian Experience can really only be felt if they can ensure that their content looks exactly the way they intended it to, and the best way to do I would argue is a PDF.

I think they should have an idea close to this for the web, a quick read page that has briefs, photos, charts, etc, but designed specifically for, say, a Firefox sidebar. Links to the stories, tiny ad, whatever. Even if the links aren't clicked, the content is being read on-site without having to deal with an aggregator stealing away readers with competitors' stories.

More editons just means more tailoring for an audience that's too wide to cast just one net. The effort to produce this is minimal – and in all fairness, probably a minimal in innovation; it's a webpage you print instead of clicking refresh. But if you can capture 100 readers, readers just like Ms. Horley above who know/love the newspaper but can't stand the website but hate getting news a day late, then you've made newspapers (in whatever format they take in 10 years) relevant with two clicks of a mouse. Just think how easy that will be with e-paper + wifi. I always think back to the Minority Report newspaper with breaking news updates.

Bohling: Great memory. I think I was too overwhelmed by the awesomeness that is elpais.es to remember how to function aftwards, much less remember that G24 is behind the times.

Posted by: Matt at June 23, 2006 12:08 PM
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