

Folha de S. Paulo in São Paulo, Brazil, launched its “reimagined” newspaper on Sunday. Garcia Media consulted on the job, with Paula Ripoll art directing for Garcia Media and Massimo Gentile for Folha. You can read what Mario Garcia wrote about Folha’s new philoshopy in Spanish here (and in Portuguese here). Here’s a rough excerpt:
3. The new definition of the concept of “news”When one of first journalism text books was written in 1918, “news” was defined as: Something I found out today that I did not know yesterday.
The new definition is, without a doubt: Something that I understand TODAY, but that I found out about YESTERDAY.
As readers, we look for an analysis, an explanation. And the print newspaper is an effective media to do this.
These three axes that mark the present tendency in the world of media, have been the pillars that sustain the philosophy of the visual and journalistic “rethinking” of Folha and they have been translated in the following aspects:
- To facilitate the navigation of the content (allowing the reader to arrive at the news without haste but without pause)
- To accentuate the informative hierarchies (giving reader guidelines about what is more or less important)
- To achieve the surprise effect (through creativity, modernity and intelligence when presenting/displaying the content)
- To value the exclusive contents of investigation and analysis (charactersitic of the newspaper’s identity)
Folha is considered by its readers as a newspaper that is “user friendly,” and the philosophy of the redesign intensifies that relationship with the reader, respecting their different ways of reading a newspaper.
Sunday
Monday
Os retratos elegantes e sofisticados, fantásticos e tudo em ordem, felicitações são um trabalho muito bom
Impressive typography ,quality photos and elegant layout, creative use of the color and seduce the reader.
Posted by: J. Tony Fernandez-Davila at May 23, 2006 2:15 PMIt looks very impressive. The navigation and layering of content is superb, along with a nice look at making the pages really jump.
Too bad I don't read Portuguese.
Posted by: Nic Barajas at May 23, 2006 3:10 PMEles têm o uso bom da cor, planos muito bons e quadros bonitos, verdes de escuridões e cor-de-rosas, iluminação e páginas brilhantes
Can anyone explain to me why I find the use of color here, um, really, really good, yet the new KC Star to be, um, really, really bad?
Posted by: nicole at May 23, 2006 9:08 PMThis is beautiful. It's elegant, modern, balanced, restrained, well ordered, yet with an improved dynamism! Very successfully designed. This design is like music.
Does anyone know what the principal departmental typefaces are?
Posted by: Stuart at May 24, 2006 6:01 AMStuart,
It is the Thesis with 3 distinct letterforms: TheSans, TheSerif and TheMix all by Lucas de Groot. nice isn´t it?
Aw man! It is a beautiful typeface!! Modern, legible, lots of character.
Thank you very much Alex!
The principal font is FolhaSerif design for Lucas de Groot in 1994, is a beautiful font, special for Portuguese language.
Yes is a elegant and clear job, easy navigation. And the colors and the articles dance in perfect armony.
Some of the changes are sucessful and some are not. Since sunday I noticed that the use of such a number of differente type faces is becoming a little disturbing. Folha serif is left aside and Chronicle is used for titles.
Folha serif is a very nice typeface, why is thar happening?
Graphics and charts are very well done.
com a seleção de um marco tipográfico que inclui uma nova fonte para o texto, o redesenho da usada nos títulos, a incorporação da fonte Retina na edição de tabelas criada para obter uma boa leitura em corpos pequenos e espaços reduzidos e o redesenho, meramente perceptível, mas significativo, do logotipo, que aumentou de tamanhou e ganhou mais contraste cromático.
they have to change the typography in accordance with the section of the newspaper, the readership needs to look at different options inside the same concept, the style never changes, the details if, like the typography typography in the business sections have a small change. let's remember that this is one of the most important best newspapers of the world, and his advertisers are international, the elegance and the design with spectacular colors, they never get lost and approach a little more the vibrant Internet colors, alive and, and the black and white pages play very well with screens of different percentages.
forgive if I have orthographic and grammatical errors I come to California 25 years ago from South America, and never go so far as to write perfectly English, I devote myself to the design 20 years ago, but in CA they have Hispanic people especially from Mexico, and it is very difficult to go so far as to write without errors please my excuses...
Posted by: J. Tony Fernandez-Davila at May 24, 2006 6:44 PMNow I'm in Wisconsin, Madison, no hispanic and spanish around, only like 1%
Muito bom....devem ter seguida a linha do Estado do Paraná em 2005
Posted by: Marcelo at May 25, 2006 6:24 AMPara certo este olhar do projeto fantástico
Posted by: J. Tony Fernandez-Davila at May 25, 2006 8:49 AMI was thinking the same thing as Nicole. How is it that the potent mix of colors here work so much better than in the Kansas City redesign? The greens, blues and oranges seem so much more comfortable together in the Folha De S.Paulo redesign.
The other thing that really stands out to me is the typography. It's very clean, very readable. And eventhough the headlines have been scaled down to almost a whisper, they still have a lot of presence. The blacks seem blacker, the colors more colorful, yet there is still plenty of room to breathe. And no awkward spacing in the text.
The layouts and grid are also beautiful.
A masterful job all around. Congratulations!
Sincronia do navegador aplicado na capa que origina duas velocidades de leitura. Muito branco, prioridade para as matérias importantes e respiro entre colunas marcam a diagramação interior. O novo projeto da Folha bem como o novo projeto gráfico do Estadão, demonstram a competência dos designers que trabalham em nosso mercado. Percepção global aplicada ao mercado local - êxito com certeza!
É show de bola!
sim, você o direito, temos de trabalhar melhor agora, ainda é um mercado diferente mas o desenho é assombroso, eu gosto da cor e a navegação são perfeitos.
Posted by: J. Tony Fernandez-Davila at May 31, 2006 7:33 AMMudanças são sempre bem-vindas. Mas adotar medidas que certamente não funcionam é um retrocesso. Listo algumas observações:
. Contrapor 3 fontes serifadas (TheMix, FolhaSerif e Chronicle) é um descuido imperdoável!
. Uso excessivo de cores, tiram o "sabor do jornal" e aproxima-se de uma revista para adolescentes...;
. Não há uma identidade tipográfica que oriente o leitor pelas seções;
. A leitura ficou mais lenta e confusa;
Observação: As imagens (samples) acima forma produzidas especialmente para a divulgação. Não refletem a realidade do cotidiano do Jornal.
Changes are allways welcome. But some decisions that does not work well are a retrogression. Some points:
. Put 3 serif types together (TheMix+FolhaSerif+Chronicle) is inexcusable!
. Excessive use of colors, steal the Newspaper flavour". Seems like a "teen magazine";
. There is not a type identity to lead readers throughout the sections and articles (each article and matter has a diferent type in titles...);
. Readability became slower an more confuse.
Important: The sample images above, were specially designed to demonstrate the changes. The everyday newspaper design is a bit diferent...
For a better analysis, I suggest take a look at an exemplar, if posible. The amount of information, pictures an infographics is quite diferent, as well the design solutions within the new project.
My oppinion: design became over!
Luciano: what do you want! is better Garamond for you eh!!!
good try
Wow! Excessive use of color and overdesigned?
Seems to me the color is pretty well restrained and not over used, and the design is well reasoned, though perhaps, just slightly radical in its use of type. Luciano, are you nostalgic for the days of black and white newspapers?
I dopn't understand peoples aversion to color in their newspaper. We live in a world full of color. Does anybody seriously think that a colorful paper can't be navigated?
Posted by: stuart at June 1, 2006 3:59 AM