

The new free Baltimore Examiner tab dropped Wednesday, with a bigger circulation than the Baltimore Sun.
The design was developed by consultant Robb Montgomery, and elements of it have been working their way over the last couple of months into the other Philip Anschutz-owned Examiners in San Francisco and D.C. Robb writes:
Compared to recent flashy redesigns, The Examiner represents a kind of un-design 'redesign' — the goals we developed were based on a core desire to produce an upscale daily news tabloid that works hard to provide daily intelligence in a magazine-style form. A free tabloid with an upmarket quality standard is a first for a daily in the U.S. It also meant we weren't going to be designing a paper that relies on gimmicks to be noticed.All that matters is that the new design reveal the character of the new Examiner — smart, interesting and relevant to your life today.
When you look at the page examples shown online please keep in mind that these ARE the inside pages - the ones that usually don't get a lot of attention from newspapers when it comes to planning sophisticated daily packages around the way people are living their lives these days. That all of the inside pages can be well-designed is a true measure of the success of this redesign and presages the work to come.



It's interesting, how unlike the San Francisco design this is. (I've never seen the D.C. design.)
Even the format itself is different -- San Francisco is what a friend of mine calls "high tabloid" style, with those big, bold headlines over photos and lots of tint boxes, and this is more like a European tab. The only thing that is really the same is the flag.
Just curious: Is that deliberate? Or were the (re)designs just run completely separately?
Those are some great insides, also.
Posted by: Wes Meltzer at April 6, 2006 6:17 AMOut here (the Wash-more area, as I like to call it) the Examiner is competing with other free dailies, including WaPo's Express, and so the look is more "newsy." Unlike the Bay Area, which has so many dailies, we don't really. So Examiner didn't have to carve out the tabloid niche. (Besides, you can get the New York tabs down here if you want that.) The distribution plan also has involved giving out free copies at the homes in those areas with the highest median incomes. (Much to the consternation of the locals.) I believe this distribution system is different than in the Bay Area.
The new design looks great. (Although, so did DC's, but their production staff has not held up the standards of the early design. And the print quality is horrible. WaPo's Express -- which is definitely aimed at a younger reader -- is a lot better designed on a daily basis and a lot more readable.
As for looking at the print versions, you can see them online at the website: dcexaminer.com
Another Robb Montgomery clutterfest! Reading the Sun-Times tires my eyes.
Posted by: Dennis FitzSimons at April 6, 2006 12:36 PMIn addendum to my earlier post. I am wrong. The Insides and the covers of the DCExaminer have been updated as well. They look like Baltimore's.
Apparently, after seeing how horribly designed the earliest incarnations of the DC Examiner was, I stopped reading it.
Remember kids, first impressions count!
Posted by: DC1974 at April 7, 2006 5:45 AMTo DC1974: Thanks for the tip on the market, and why they might've gone newsier. I'm still surprised that they decided to make the branding as different as they did, but I think I understand.
On the other hand, San Francisco's not free (25¢, I think). When you're fighting for readers from a newsstand or coin-op rack, you have to be a little louder than if you're carpet-bombing the neighborhood.
But I think the more tabloid-y style is more innovative for the U.S., and might be a good way to get readers.
Posted by: Wes Meltzer at April 7, 2006 10:00 AMThe Examiner's recent introduction into the Baltimore Metropolitan area has taken on a life of it's own. I must honestly admit, it's hot stuff...ouch! The articles are as vibrant as the pages are colorful.
Sorrowfully to say, they're piling up in my neighborhood! Each morning when I'm off to work, I'm seeing 3 & 4 copies on the ground in front of a number of single family dwellings each. Why is that? It could be that there are multiple readers in the same home vying for access...or maybe they're just piling up.
Is it because the paper is free or is the effort to acquire a supportive readership population pressing Examiner's managment to push, push, push? Please be mindful that marketability and free distribution of the Examiner should not create a secondary problem of generating area clutter.
Sure, the neighbors should just pick it up each morning after delivery...but maybe walking all the way down to the side walk (20 steps if that) may be too far for the faint of heart, the too proud, the "somebody else will pick it up resident" or whatever.
I strongly encourage that more thought be applied to the manner in which the Examiner is distributed community-wide. An easy fix could be to have it placed closer to the front entrance of homes, because once it's in the gutter...it could very well be sewer-bound.
Posted by: J.T. Jr. at April 13, 2006 11:51 AMThis design looks good...spectacular if you compare it to the DC Examiner circa 2005. But I still have to say that I don't think the Examiner is competition for the WaPo Express yet. The Express just has a name that people trust and the visuals to back it up, as well as a good understanding of the audience...plus once you are off the metro and at the office, check out the Examiner website...OUCH...no comptetition for the WaPo...although this is also a recent redesign for the DC version, and I think the Baltimore version has helped the DC version a ton...the website is better, but still not very good, and the paper is loads better...
But what is the goal? There is a lot of competition in this market...how many free dailies can the society support?
Posted by: K at April 14, 2006 9:47 AMI feel ya J.T. Jr. The X piles up all over the streets in DC. I think that in this very political city, there is a political component to its collecting in the curbs. As you know The Examiner is more politically conservative than the WaPoX and this is largely a liberal town. I have to say, I hate the Express design though. I cringe everyday when I see it.
Posted by: Stuart at April 17, 2006 12:20 PMWes: Ahh ... the Examiner -- all of them -- are free, including San Fran. That's the biz model: Blanket an area relentlessly and hope advertisers lock in long contracts.
For all others: Baltimore and D.C. are different from SF in the sense both are little more mature in design theory -- a bump on its line of evolution. Nonetheless, pretty pages don't boost readership. Perhaps not staffing for bargain-basement prices and using spellcheck would be a start.
But that's one's perspective.
Posted by: Daniel Hunt at April 18, 2006 12:09 AMThe Baltimore Examiner arrives whether you want it or not (though some days they miss my house...). That's a whole lot of newsprint that's going in the landfills--6 days a week, 52 weeks a year! You'd think there'd be some kind of plan to cover public costs related to disposing of all this waste--why not an environmental impact fee assessed against publishers based on quantity of paper circulated? This fee would be especially appropriate when it comes to publishers who distribute "free" stuff that recipients haven't requested, or at least chosen to pick up.
As to the design--it's way too busy, and there's too little white space. The ads are too crammed as well. Overall, this paper looks like a shopper with news stories being of secondary importance. The actual newsprint is a little heavier than average, which gives a heftier feel, but the quality of printing and photo repro is inferior.
Posted by: Media Maven at April 19, 2006 2:52 PMWhere can I obtain a copy of the examiner, I don't see any near the Perry Hall White Marsh area. THx
Posted by: Maggie at May 2, 2006 5:10 PMWhy do i only get the Examiner once a week? I thought it was a six day paper. Tom
Posted by: Tom Browder at May 4, 2006 7:22 PMI've noticed some awfull layouts recently. Take a look at "Shelf Life" on page 46 of the May 6 edition. You'll see art breaking lines of copy... sometimes twice! Ugh.
Go here and select date and page: http://bapaper.examiner.com/edition/baltimore/?haspdf=1
I have been calling your office for over a month to request that you stop littering my driveway with your paper. What must one do for you to honor my request?????????????????
Your immediate attention to this matter is greatly appreciated.
Posted by: Deborah Bell at June 5, 2006 12:45 PMi have to say i really could give a flying polyp how the paper looks i just wish you'd stop littering my yard with the f!$king things..ta!~
Posted by: Fred Eichhorn at June 17, 2006 5:22 PMDear Maggie,
come down to raspeburg/overlea my neighbors and i have tons of moldy soggy litter maked examiner. you can have as much as you like.
Posted by: Fred Eichhorn at June 17, 2006 5:25 PMI wonder if anyone at the EXAMINER reads our pleas to cease littering our properties. I also have asked time and again to pass my address by. If I want a free publication, there are many others (Patuxent Publishing comes to mind) that are distributed in stores, banks and newspaper boxes in front of business establishments. Why can't the Examiner follow suit? This is analogous to a plague spreading from the West Coast to the East.
Posted by: SUE FINE at August 24, 2006 5:08 AMValdez V. Fisher, Jr.
The Young Baltimore Author who Just Won't Quit
Perhaps by now you've heard of Valdez V. Fisher, Jr. He's the 31 year old author of the self-help/motivational book I Ain't Bitin' My Tongue. Fisher, determined to get the word out, has launched a staggering 12,000+ emails since the inception of his book in 2005. The emails have been directed to anyone and everyone he felt could be of assistance in his endeavor, from the media to politicians. His youth targeted book addresses such critical issues as self-esteem, parenting, wealth management, education, selective role models, choices, and post traumatic recovery. When asked "What makes you the expert on these issues?" he responded "I never claimed to be an expert. I am merely a young man who has made many mistakes, and would like to prevent my peers from falling prey to the same pitfalls."
Fisher has loved writing since he knew what a pencil was. From age five, he began writing poetry, and letters to celebrities. Donald Trump, who Fisher deeply admires and looks up to, was not only favorably mentioned in his book, but written dozens of letters over the years. Although he has never personally responded, he recently sent Fisher a polite "cease and desist" through his secretary, acknowledging Fisher's many contact attempts, and wishing him the best of luck with his book. Fisher framed the letter.
Fisher is a ball of energetic fire that rejection cannot extinguish. The only exonerees from his regular help-seeking and informative emails are individuals who take the time to respond. Fisher stated in a recent interview on Maryland's WJZ TV 13 that "he can accept no for an answer; however, no response at all is viewed by him as a potential possibility." Without a public relations firm behind him, or so much as a literary agent, he was able to persuade actor Lance Warlock of the movie Halloween II, to write the foreword to his book. Halloween is a classic horror film, written and directed by the legendary John Carpenter, and Debra Hill. In addition, he has regular contact via phone, email, and Internet instant message with New York Times best-selling author Omar Tyree, who has told Fisher he would grant consideration to writing the foreword to his next book.
I Ain't Bitin' My Tongue is one of the most unconventional books of its genre. Although pregnant with truth and delivering vital points, it manages to remain absolutely hilarious all throughout. Fisher delves deep into his personal life, and begins his prescriptions for greater levels of personal fulfillment with an open invitation through the time capsule of his existence. He truly did not "bite his tongue." The award winning poetry of Fisher can also be found in his book. Through it, he takes readers further along a journey of learning experiences and triumph.
Fisher's book is available worldwide at your local bookstore, or by visiting amazon.com, walmart.com, books-a-million.com, and target.com. The ISBN (international standard book number) is 1420874586. He loves reader feedback, and can be emailed anytime at: BooksByValdez@aol.com. For public appearances including book signings, please contact:
Valdez In Print National Headquarters
c/o Public Affairs
Post Office Box 23951
Baltimore, Maryland 21203-5951
What's with the eagle? And I don't get the name -- "examiner" -- like medical examiner? Maybe people in SF get it, but this doesn't seem very local to me.
Posted by: Ray Stuart at October 28, 2006 1:31 AMI have called the Examiner (Baltimore) numerous times to have them stop sending this worthless daily tabloid and to stop littering our neighborhood(s). It stopped for a while and then they must have hired a new dirver. Now not only do we still recieve this trash but the new driver stops her car at about ~3am and gets out and walks around talking on her cell phone while throwing it randomly around the houses.
It is time to start collecting this litter and return it to its owner, as they seem to not be concerned with littering up our yards and neighborhoods. At first I was thinking of returning it to the office building in the inner harbor, but then I thought maybe the exectutive office/managment would best benifit if we dumped it in their yards. So far we have found this: http://199.244.139.204/examinerintranet/stafflistlocation.cfm
web site which list some of the staff. We are thinking that Michael Barnum's front lawn might be a good place to start. If anyone knows or could post his street address it would be much appreciated, as we already have quite a collection
of excellent reading material just wating for him.
Also if anyone knows the street address's of any of the other Baltimore Examiner's upper management , plesase post it, as we would like to "re-distribute" this high quality product to thier "affluent neighborhoods" as evenly as possible.
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