

Alan Jacobson asks "If newspaper markets are so different, why do most papers look so much alike?"
Newspapers crave innovation but rarely deliver. Every few years a newspaper decides it's time to redesign. They go even further, claiming they've "re-imagined" and "re-engineered" the newspaper. The results more often than not?Nada.
Newspapers squander this opportunity to re-invent themselves because their "unique" solutions are often clones from other papers.
Sure, yes innovation is a good business, is my job, try to re design old papers and the people know what happen and they now when the paper look good or look bore or attractive.
and for sure is a very good businnes is like re born in the market again.
JFD
