"Re-Imagined" or just "Ripped-Off"?

1:56 AM, March 21, 2006

Alan Jacobson asks "If newspaper markets are so different, why do most papers look so much alike?"

Newspapers crave innovation but rarely deliver. Every few years a newspaper decides it's time to redesign. They go even further, claiming they've "re-imagined" and "re-engineered" the newspaper. The results more often than not?

Nada.

Newspapers squander this opportunity to re-invent themselves because their "unique" solutions are often clones from other papers.


A spirited conversation is already underway at Visual Editors.


Comments
Heads up: After you hit "post" things may be slow and you may get an error. Most likely, your comment did post. Apologies. I'm looking for a fix.

Sure, yes innovation is a good business, is my job, try to re design old papers and the people know what happen and they now when the paper look good or look bore or attractive.
and for sure is a very good businnes is like re born in the market again.
JFD

Posted by: J. Tony Fernandez-Davila at March 21, 2006 11:01 AM
Post a comment









Remember personal info?

































Home

About



Archives

Search

RSS 1.0 feed

RSS 2.0 feed