Bakersfield Numbers

1:45 AM, March 14, 2006

It is, of course, early to assign much meaning to these numbers, but Alan Jacobson reports that, in the wake of the Bakersfield redesign two weeks ago:

1. Circulation is up, with 60 new starts and single-copy up 8-13 percent.

2. Advertising is up with 1,000 new inches in the redesigned Real Estate tab.

3. The anticipated deluge of complaints never materialized.


Update: Alan thinks I'm being too skeptical about the numbers and that "we should be celebrating the early returns from a risk-taking redesign like Bakersfield." I should've been clearer, but my caveat is really aimed at the circulation numbers.


Comments
Heads up: After you hit "post" things may be slow and you may get an error. Most likely, your comment did post. Apologies. I'm looking for a fix.

so it seems the complainers were the only one posting on the "what do you think" blog :)

Posted by: dusty at March 14, 2006 7:02 AM

Posted by: jack3_mr at April 27, 2009 2:42 PM
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