


The St. Petersburg Times relaunched its previously weekly tbt*/Tampa Bay Times tabloid as a weekday publication today. AME/Presentation Patty Cox was good enough to send some pages. She e-mails:
The designers working on the publication are Chris Kozlowski, who joined our staff in January from the Arizona Republic, Ellen Freiberg and Adam Newman. We tweaked the styles we used in the weekly publication to give the daily a newsier look and feel.
The Times also launched a redesign of its online portal, tampabay.com, which is a gateway to the daily paper, tbt and several other company publications.
Meanwhile, a judge ruled Friday that, pending a trial, the Times can continue to use the current name "so long as the 'tbt*' is seven times larger than the 'Tampa Bay Times.' " But they cannot use "Tampa Bay Times" name alone in the nameplate. The Tampa Tribune, which holds the trademark on "Tampa Times" is suing the St. Pete Times to stop the paper using "Tampa Bay Times." The ruling maintains the status quo, but as Times media critic Eric Deggans points out in his blog, the judge also said there's a "substantial likelihood" the Tribune will prevail at trial.
Previously: St. Pete Weekly Tab to Go Daily
Like Art Director, this new paper or re-design looking great! but simple, simple fonts and simple design, nothing new in the market, exept for the logo, good eye in yellow, great, but still simple.
JDF
The American Exponent
Art Director
Huh? It IS new for the Tampa Bay market, unless you count the weekly version of TBT, which preceded this. And that's still the same paper.
It's a fun little tab. Some features remind me of the Pittsburgh PM tab, though the execution is much better in St. Pete.
Maybe this is the emerging face of American newspapers after all....
Posted by: El Doug-o at March 8, 2006 7:32 AM