Bakersfield Pages

1:34 AM, March 2, 2006

Here are some more pages of the Bakersfield redesign. (Thanks, Bill!)


bclocalt.jpgbcsportst.jpg

bchomet.jpg

Design editor Glenn Hammett was good enough to send along an insider's perspective:

The basic structure of the section fronts consists of the flag area (generally used for short refers with some visual element), the color area down one or both sides, which we have come to call "The Paint" (can contain short but interesting stories or longer refers), and the white area in the center of the page (usually harder news stories presented in a more traditional manner). The dominant image on the page is usually in this white area, but be up in the flag area. It all depends on what’s available and what works. Though it is a fairly simple structure, it requires a lot of flexiblility and attention to detail to make it work. It is so dependent on what images are available that we can’t really plan what is going in what position ahead of time. We basically throw all of the elements on the page and start moving them around and scaling them up and down until we find the combination that works best.

Because there is so much going on with photos and color, we have kept the typography very simple. Dutch for the body type, Poynter for the heads and Mercury for special heads and labels.

The implementation of the design was chiefly overseen by myself and Assistant Managing Editor Steve Mullen. Billy Simkins and Bill Ramsey design most of the news fronts and Mike Borjon, Kent Kuehl and Carol Duran design most of the feature pages.


(Thanks, Glenn!)


Comments
Heads up: After you hit "post" things may be slow and you may get an error. Most likely, your comment did post. Apologies. I'm looking for a fix.

While I don't agree with every facet of this redesign, I'll always respect a paper willing to go out on a limb and try something bold, just to see if it wiggles the readership needle. Good luck, Bakersfield, and kudos for your hard work.

(One nitpick, though: Does that column sig on the Local front strike anyone else as being huge? I feel like the entire day's news is being presided over by the Slightly Perturbed Head Of Bob Price.

Posted by: Josh Awtry at March 2, 2006 7:22 AM

Ditto that, made me think of the King Kong front page. That picture is too big, and the placement is menacing. But I'm liking the color treatments - the blocks of colors. Attractive and different. I'd be interested in seeing inside pages. Do they continue this look and this use of color? I hope the design is a package which continues throughout.

Posted by: Malcolm at March 2, 2006 8:28 AM

The best design is simple design. This is clearly neither.

Posted by: Scott at March 2, 2006 9:43 AM

newspaper design, innovation, just took a huge step backward ... with so much going on that you don't even notice how fast and far you're falling. ouch.

Posted by: omg at March 2, 2006 10:28 AM

although i liked the original front page of the redesign.. i can't say the same for these, OR for today's A1.

Posted by: dusty at March 2, 2006 10:32 AM

They're trying a lot of different things, and it's very eye-catching, so I'll give them a lot of credit for that. But there are three or four colors of screens behind type on each page. I'm afraid they might have what an old boss of mine called Crayola meltdown - an overload of colors that puts readers off.

It's hard to know from looking at jpegs online, though. Most of the colors (aside from the mustard, which scares me a little) are muted enough that it might look OK in print.

Posted by: Mark Dodge Medlin at March 2, 2006 2:15 PM

"It is so dependent on what images are available that we can’t really plan what is going in what position ahead of time. We basically throw all of the elements on the page and start moving them around and scaling them up and down until we find the combination that works best."

You can't plan!?!?

Posted by: Francie at March 2, 2006 4:02 PM

Bakersfield's redesign looks refreshing. It's not original but i think people are bored with how newspapers traditionaly look. they dont mind, i guess, magazine influences creeping into their newspapers.

Posted by: jun velez at March 3, 2006 7:34 AM

Has anyone seen the inside pages? Does the theme keep going?

Posted by: Renee at March 3, 2006 8:26 AM

Principal Logo SPORTS look busy, too many colors in one page. Local paper look better. Clear and easy to read, that's the point!.
JFD

Posted by: J. Tony Fernandez-Davila at March 15, 2006 2:06 PM

Being from Bakersfield, and having worked at the Californian, I will just say this: Bakersfield is not a newspaper reading town. Their competition is not print - it is Fox News. Hence, this look. Don't know if it'll work, but I'll bet they felt like they had to try something like it...

Posted by: Glenn at March 21, 2006 10:54 AM

It looks alot better in person. Since probably over 95% of you are in the newspaper profession. I can only assume from your responses that your views are narrow and anything that is not the norm scares you. Could it be that you're affraid of change? This change is to appeal to the people reading the newspaper not newspaper designers. So in reality your responses about how bad it looks is not constructive critizism, unless your telling them how to make it better. Since i'm sure your aware that newspapers accross the country are losing readers, does it make you wonder why. Maybe people are bored with it. Any change that catches peoples eyes and gets them to read events in the world that affect them is a change that should be welcomed. A newspaper designers opinion means nothing if the readers don't agree.

Posted by: Daniel at March 22, 2006 11:46 PM
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