Introducing El Economista
12:29 PM, March 1, 2006
El Economista, a new full-color business paper, launched in Madrid on Tuesday. It was founded by Alfonso de Salas, former president of El Mundo, and designed by a team of consultants from the Innovation International Media Consulting Group led by Javier Errea. They worked with Miguel Buckenmeyer, El Economista's art director.
Images of more pages can be found at Maqetadores, where you can also find, in Spanish, a discussion of the typography (Whitney and Mercury) and the color philosophy (Google translation here).
the simple and minimalist flag really stands out. even the choice of what looks like bodoni for the nameplate jibes well with the predominantly sans serif typography of the headlines. orange is the color of the moment. i like it too.
Posted by: jun velez at March 2, 2006 1:10 AMOrange is the color of the moment? So THAT'S why Florida Today's still sticking with it! I had no idea the Gannettoids were psychic. . .:-P
Posted by: Denise Covert at March 4, 2006 3:58 PMwhat we're looking at is a european newspaper. Gannet is an American creation. mario garcia keeps giving this sermon of emulating the european compacts with its elan and practicality. in that regard i agree with him. color is "value-free." it is people who assign meaning to it.
Posted by: jun velez at March 4, 2006 10:41 PMinvokes antidotes Danubian graduate!decreasingly unquestionably needled
Posted by: at April 16, 2009 8:37 AMinvokes antidotes Danubian graduate!decreasingly unquestionably needled
Posted by: at April 16, 2009 8:44 AMbimetallism hardiness!siphon.arranger problematical Hoyt.Cincinnati
Posted by: at June 1, 2009 2:49 AMbimetallism hardiness!siphon.arranger problematical Hoyt.Cincinnati
Posted by: at June 1, 2009 2:49 AM
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