Indian Redesigns 2

1:23 PM, February 28, 2006

mid1t.jpg

Here's the Garcia Media redesign of Mid Day, a Mumbai tabloid. It was redesigned three years ago by consultant Peter Ong. Mario Garcia says:

Peter made Mid Day look contemporary and young. We have taken it a step further, to fuse it more with online edition and to offer more secondary readings for an audience that is mostly 18-30, in a country where 62% of the population is under 35. And lots of them. Mumbai is also the capital of the film industry, Bollywood, so we had a ball introducing touches of "show biz" sparkle. Jan Kny, of Garcia Media Europe, in Hamburg, was art director for us on this project.

Typography is Dispatch, Knockout and Miller Daily. More pages after the jump.


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Comments
Heads up: After you hit "post" things may be slow and you may get an error. Most likely, your comment did post. Apologies. I'm looking for a fix.

I'd have to say that Mid Day fared a lot better than Business Line.

Posted by: Joe Zeff at February 28, 2006 2:33 PM

so... is it dispatch & mercury time for garcia media?

Posted by: Alex at March 2, 2006 9:44 AM

Two differents papers two different characters, perfect fit, congratulations again Mario Garcia!!

Posted by: J. Tony Fernandez-Davila at April 7, 2006 12:29 PM
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