

Here's the Garcia Media redesign of Mid Day, a Mumbai tabloid. It was redesigned three years ago by consultant Peter Ong. Mario Garcia says:
Peter made Mid Day look contemporary and young. We have taken it a step further, to fuse it more with online edition and to offer more secondary readings for an audience that is mostly 18-30, in a country where 62% of the population is under 35. And lots of them. Mumbai is also the capital of the film industry, Bollywood, so we had a ball introducing touches of "show biz" sparkle. Jan Kny, of Garcia Media Europe, in Hamburg, was art director for us on this project.
I'd have to say that Mid Day fared a lot better than Business Line.
Posted by: Joe Zeff at February 28, 2006 2:33 PMTwo differents papers two different characters, perfect fit, congratulations again Mario Garcia!!
Posted by: J. Tony Fernandez-Davila at April 7, 2006 12:29 PM