

Mario Garcia continues his march across the subcontinent with three redesigns launching within a week.
Business Line, an Indian financial daily published in Chennai by The Hindu, unveiled its redesign Feb. 24. Mid Day, a Mumbai tabloid, relaunched Monday. And Frontline, a bi-weekly magazine published by The Hindu, will debut its new look March 2.
The new Business Line, Garcia says, is "functional, modern and easy to scan."
The comprehensive re-design of the paper, three years after a similar change, is a response to the changing times reflecting a growing economy. The design is meant to be appropriate to the paper's content, attractive to its readers and advertisers, and one that captures the spirit of the times.Presenting the features of the re-designed Business Line, Dr Garcia said the re-design had 10 distinct elements to it. These included making it easier to navigate the pages with indexes and the like, a hierarchy of stories on each page, offbeat stories, more pictures and infographics, a new typographic system that is easy to read, classic and elegant, and easy links to the online edition of the paper.
More Business Line pages after the jump, and later today, a look at Mid Day.
Dare I call this Mario's dress rehersal for the Wall Street Journal?
Posted by: Nic at February 28, 2006 10:20 AMI don’t know anything about this project before the redesign... but I do not think this is “modern”...
Posted by: Alex at February 28, 2006 11:05 AMAre these real pages or prototypes? I say this because there's a typo in a headline on the eWorld page: "... others or not so sure." People aren't likely to care much about the look if you misspell words in big type.
Posted by: Mark Dodge Medlin at February 28, 2006 3:01 PMthe designs look canned. one of the first things we learn in journalism is that basically lay-out and design gives the paper its distinct identity. these design look like you've seen them elsewhere.
Posted by: jun velez at March 1, 2006 2:47 AMHaving a distinct identity is really only important if a paper looks like another paper within its readership. Readers don't care or notice if Business Line looks like The Wall Street Journal if they don't read The Wall Street Journal.
Posted by: Yuri Victor at March 1, 2006 9:21 AM