Catching Some Z's
1:03 PM, February 8, 2006
Speaking of non-traditional ad placement, Steve Dorsey points out that the above "Z-shaped" island ad ran in both Detroit papers and dozens of others last fall.
It's certainly good for the advertiser, nice and eye-catching... but again, bad for the reader, who just wants to read the news without having to do eyeball acrobatics to follow the flow of the stories.
Posted by: M at February 8, 2006 9:33 PMAh, flex-form ads. How '70s. And still annoying as hell.
Posted by: mark Hamilton at February 8, 2006 9:37 PMas a page designer and copy editor, that's obnoxious.
oh, sure, it's great for the ad, but it's obnoxious for page design...
Posted by: just a copy editor at February 9, 2006 12:37 AM"How '70s," you say? Haven't you heard, "everything old is new again"?
Heck, it'll be passe in a few years -- again. Everything runs in cycles. Or so Mario said one time. :)
Posted by: Douglas E. Jessmer at February 9, 2006 5:15 PMThe more papers this appears in, the more I'll hate it.
Prime candidate for a DNS award. You know, whatever is the opposite of an SND award. :)
Posted by: dave at February 17, 2006 1:10 AM
The Washington Post
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