The Coming Orlando Redesign

2:08 PM, December 29, 2005

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obiz2t.jpg

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The Orlando Sentinel is set to launch the first phase of their redesign in late January. They've already revamped their Sunday Business section, and AME/Visuals Bo Burton was kind enough to send along some of those pages (old and new contrasted above), which she says give a glimpse of what's to come:

More local content, more variety in story forms, shorter stories that are more tightly edited, clearer navigation for time-starved readers, and a more vibrant visual identity.

A couple more new pages:


newbiz2t.jpg

The January launch will include major Page One changes, including an updated Page One nameplate, refocused business sections, overhauled features sections, an new weekly in-depth local section and new section flags. A typographic facelift is coming later in the year.

Here's a glimpse at one of the new flags (adios to that Chicago-Tribune blue!).


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Comments
Heads up: After you hit "post" things may be slow and you may get an error. Most likely, your comment did post. Apologies. I'm looking for a fix.

Each one of these covers is designed around elaborate, vertical illustrations, which conveniently work better with the wide rail on the left. It will be interesting to see how the pages work with horizontal photos, which includes about 99 percent of all business photographs. Is there a horizontal version of the rail available or, perhaps, something thinner? Otherwise, a horizontal photo likely will get swallowed up.

Posted by: Jim Kuykendall at December 29, 2005 5:29 PM

The vertical structure is intentional. The new Your Money section has a dedicated illustrator whose purpose is to pursue conceptual/graphic solutions - precisely because business photography is something we really struggle with here. The rail does get a half-column narrower in next month's redesign, which gives us the flexibility to go horizontal - in the rare case we'd want to.

Posted by: Bonita Burton at December 29, 2005 5:45 PM

Very cool to have a dedicated illustrator. The pages look great with the vertical stuff. Good luck!

Posted by: Jim Kuykendall at December 29, 2005 5:55 PM

Thanx...we'll need it!

Posted by: Bonita Burton at December 29, 2005 6:03 PM

Wow. The presentation changes are great, as are the new section flags.

Posted by: Douglas E. at December 29, 2005 6:44 PM

I love the new flag, the rail and the illustrations. There is great contrast and layering in the rail. It's just the right balance. I wish I could read the content in the bullets, but it is too fuzzy on my screen.

Are you sure you don't need two dedicated illustrators? What about on their days off or vacations? It's a huge commitment, and it pays off on these pages.

I would read these cover pages every day. I would read the inside pages if the story interested me.

Posted by: Dhyana Sansoucie at December 29, 2005 7:25 PM

On the Your Money prototype closest to me, how come there are stocks on the upper right corner as well as on the rail?

Posted by: Jim at December 30, 2005 9:09 PM

Because it's a prototype, in which we put the daily flag on the Sunday product for sizing purposes. The new Your Money flag will use that shelf for the kind of graphic presentation that now anchors the bottom corner of the rail.

Posted by: Bonita Burton at December 30, 2005 10:39 PM

Those illustrations are killer - beats most biz photos I've seen, hands down. But those insides are what I like: nice number crunching, slim columinists with a different target in mind (retirees, younger investers, etc.), and useful local stuff for people looking to save a buck or help out someone with a similar problem. Slick content that make this way more than just pretty-ing things up. I'm in love.

Couple questions, tho: So, graphs on the shelf? Is there enough room there? What happen to the jump space? And are those subway arrows a little, er, big? And black? I keep looking there first. Or is it to draw attention to the cp head, since they seem to line up in the three protos... ?

Posted by: mattq at December 30, 2005 11:55 PM

Thanks for the feedback, Matt. We've spent the last year focusing on content, which is why the type changes will come last. As with the Your Money launch, everything, from the columnists to the agate has been examined. Next month the rail in this section gets narrower, and the arrows get smaller (they're the same arrows used for navigation in the Orlando airport) Stay tuned, we'll be able to release examples of the actual working new paper within the next few weeks.

Posted by: Bonita at December 31, 2005 1:32 PM
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