

Scripps' Treasure Coast Newspapers, a group of four dailies in southeastern Florida, redesigned last week (new pages on the right).
The Stuart News, Port St. Lucie News, the Press Journal in Vero Beach, and the Fort Pierce Tribune (combined circ.: 95,000 daily, 107,000 Sunday) merged operations, but each paper will keep its own nameplate and zoned content. The consultant for the job was Creative Circle Media, Bill Ostendorf's shop. For a full report and more page images, go here. Excerpts:
The project involved merging the operations of four papers, standardizing comics and editorial features, adding more color to take advantage of new presses and providing a training program to both raise the level of editing and bring common goals, standards and knowledge to the combined staff. We also helped them analyze and refocus their current and future branding for the individual papers and the group as a whole.(snip)
Section fronts will use a flexible, page-bottom box to help readers navigate the newspaper with indexing and promos to content inside and upcoming stories. Those same devices will also be used as an opportunity to engage light readers with scannable stand-alone tidbits. Meanwhile, a very flexible set of refers on page one, which can be vertical or horizontal and run above or below the nameplate, will allow editors to give page one a different look each day.
Summary headlines will be used on many section-front stories to help give more information to scanning readers.
(snip)
The papers will share a consistent look unique to that area of Florida. A limited color palette will help with the visual cohesiveness. Two signature colors – Sand and Sky - will have specific functions. Sand will be the background color for layering devices, and Sky is incorporated into navigational elements.
Consistent use of these colors is designed to help light readers quickly find content that's of interest to them.
To create a more modern look, the redesign incorporates fresh typography. New styles of the popular sans Bureau Grotesque are used for lead headlines, page flags, and layering devices. Other headlines are Chronicle Display. These fonts are more efficient, allowing the staff to write more meaningful and conversational headlines. We also used a 15-column grid for editorial content, avoiding the very narrow columns caused by narrower page widths while again giving editors maximum flexibility in page design.
Perhaps these fronts could vary more depending on the local news of the day. Any Treasure Coast-ies care to comment?
They also launched a redesign of their website today, which combines the four newspapers' coverage into one spot, and they launched their own version of the citizen journalism site YourHub.com.
*Update: Jay Small and his band of Scrippsies are responsible for the online redesign.
I don't regularly see it in print, but as far as I can tell that's about par for the course on Treasure Coast zoning.
Posted by: nicole at December 12, 2005 5:35 PM"Perhaps these fronts could vary more depending on the local news of the day. Any Treasure Coast-ies care to comment?"
How is a news operation with merged departments and only the most basic of glorified bureaus where actual newspapers used to publish allowed to operate under the illusion that it has four independent news operations? In most places, that would be labeled fraud.
Posted by: Jeff at December 12, 2005 10:52 PM
Not a huge difference; type is still the same. They seem to have fiddled around with flags a little, and that seems like it.
I like the little beach-thingy on the Press-Journal. But what is that random hat doing there (which is about the size of the palm tree) that says "LA."
Posted by: Complex3 Designs at December 13, 2005 8:52 PMThe hat is a Los Angeles Dodgers hat. The Dodgers have had their Spring Training base in Vero Beach for more than 50 years. Just a little trivia...
Posted by: Bryan L. Albers at December 15, 2005 1:27 PMA very recent former TC-er weighing in (I left two days before the launch of the redesign):
-- First of all, I'd like to address Jeff's comment about zoning. The four papers cover three different counties, with VAST variations in identity, demographics and economics. Vero Beach (the northernmost edition) usually has a very different front from the other three (though I'm not sure how much that has changed since the redesign). Vero is a quiet retirement community with many older residents. Fort Pierce was the last paper in the group purchased by Scripps, and also the part of our coverage area with the most poverty, crime and gang-related activity. Port St. Lucie is the fastest-growing city in Florida, so they have a whole bunch of growth issues to deal with, including the fact that no one's actually from the area. Stuart is Martin County, which includes Jupiter Island, the richest ZIP code in the U.S. Also lots of retirees, but very wealthy, very into golf and Palm Beach. Working on each of the four papers (and A1 designers have to work on at least two at a time) forces you to put on a different hat every time you switch editions, and change content and even headlines accordingly. No job has made me more hyper-focused on the local reader and what his specific needs are. (A side note: The papers each had their own copy desk and paginators, in four separate newsrooms, until hurricanes Frances and Jeanne struck Stuart last year, and that's when the copy desk combined to one building.) Finally, the local sections are all completely different, with no sharing of stories on any of the local fronts (flops all run inside).
-- I didn't participate in any of the training sessions for the redesign (because they started two days before launch, when I left) but I did get a peek at the stylebook and heard rumors beforehand (no designers were involved in the planning, only management). About the 15-column grid: The paper is designed in Harris, and I guess this is supposed to help with bastard measures and keep them from counting picas on our fingers -- but they still have one pica gutters and designers have to put one pica on each side of a vertical rule, so I don't see how that helps. *shrug*
-- Another criticism is that the Bureau Grotesque lead font looks too much like TC's closest competitor, the Palm Beach Post. Or perhaps they were shooting for Entertainment Weekly? :-D
-- One thing I like is the new treatment of standalone photos, which are now easier to distinguish from the stories around them (they caused some confusion before).
In all, I think it's a step in the right direction. Haven't yet talked to any designers who are still there, but I known general consensus was that staff wished they had more input, not just for control but to help catch problems early. I'll leave another comment if I hear more, or try to steer my friends here.
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