I'm a bit behind on this, but London's Sunday Telegraph redesigned on Nov. 4, most notably ditching the old nameplate in favor of a Bodoni flag which Media Week says is reminiscent of the original 1960s style. The paper also shelved The Sunday Telegraph Magazine, replacing it with Stella, a women's magazine, and Seven, and arts and entertainment section.

Sarah Sands, The Sunday Telegraph's new editor, wrote an editor's note, which appears to be no longer online. BBC's Magazine Monitor summarized the note thusly:

» "I want to encourage intelligent writing, and to present it in an elegant fashion. I suppose you could call it brains and beauty."
» "'Seven' is the highest form of entertainment."
» "Our second magazine is 'Stella'. This is a journalistic spa: beautiful, calm, witty, transforming. If bathrooms have become modern temples, then 'Stella' is the pinnacle of bath time reading."
» "I want the Sunday Telegraph to be like your iPod - full of your favourite things."
» "Some Sunday papers are merely nasty habits. I hope you will buy the Sunday Telegraph because you love it..."

The scamps at Private Eye couldn't resist a send-up:

For me, a Sunday newspaper is like a bath bubble, floating in the air, smelling of perfume, with a picture of a woman in her knickers on the front page. And, just like a bath bubble, it should leave you transformed, fragrant, news-based and waspish. That's why you'll love our new magazine, 'Nutella' - it's creamy, chocolatey and easy to spread on your bread. Not to mention focusing on core news values around the world.

In short, my dream is that the Sunday Gnomegraph is like an iPod - full of old rubbish that you don't want to listen to.

"Papers that don't have to worry about making profits are starting from a different logic.

"If you're doing what's basically vanity publishing, you can do it in whatever shape you like. Commercially it makes sense to be broadsheet. Advertisers don't like tabloids — it is a fashion."

More pages after the jump.