


The Patriot-News of Harrisburg, Pa., has pulled the plug on The Patriot, a compact edition the newspaper began producing last spring. Editor and Publisher John Kirkpatrick writes:
We launched this edition last spring as an alternative for busy readers who have told us, over the years, that they do not have as much time to read our regular edition as they'd like. We thought that some readers might prefer a faster, condensed version of their daily paper.While many people did like the compact format, it didn't catch on the way we had hoped. We did, however gather some valuable information about our readers' preferences along the way. Many people told us they liked the added color in our compact edition, as well as other features, so we'll be adding those things to The Patriot-News in the coming weeks and months.

Also, RedEye, the Chicago Tribune's daily tab, becomes free today (at least for the 10 percent who weren't already getting it free). Here's the staff memo:
Dear colleagues,In late October, RedEye will celebrate a birthday-its 3rd birthday. In three short years, RedEye has established itself as Chicago's leading newspaper for young, urban commuters.
For those of you who have watched RedEye evolve, you know that we've had an ongoing commitment to change and have adapted our content, design and advertising options in response to readers' and advertisers' needs. Yet throughout our changes, we've consistently delivered what our readers expect from us-a quick, clever take on the day's news, entertainment, lifestyle and social buzz. And for advertisers, we've secured ourselves as the vehicle to reach an elusive audience-socially-active, time-pressed, trendsetting Chicagoans.
On Monday, RedEye will experience another change, and remove its cover price to become FREE to readers throughout Chicago. We believe this change will make it even easier and more convenient for readers to pick up a copy every day-and increase readership.
RedEye will continue to be available via honor boxes, retail locations (including 126 Starbucks throughout the city and suburbs) and samplers. We will continue to offer home delivery service for $1 a week. Since its launch in October 2002, RedEye has operated under a hybrid paid/free model with the majority of its distribution being free. Paid copies represented a small percentage of RedEye's overall distribution. As we continued to evaluate the business it became clear that converting to a free model would make RedEye most accessible-putting more copies in more readers' hands.
We look forward to sharing more exciting improvements with you in the upcoming weeks and months. Stay tuned for details.
Regards,
Brad Moore
Publishers are waiting for a miracle. They think that they are going to change the format and readers will be back and rush to the door. And, that is going to happen in 6 months.
I would be curious to see the figures for the broadsheet version. It is not about format. It is not about design… THEY ARE VERY IMPORTANT ELEMENTS… but it is FIRST about THE PRODUCT.
Designers are clinging to a delusion. They think that they are going to focus on visuals and readers will be back and rush to the door. And (comma splice) that is going to happen in 6 months.
I would be curious (actually, I'm not because I know the facts) to see the figures from the design-based approach. (Thanks for the template.)
FREE "should make it even easier and more convenient for readers to pick up a copy every day!" BRILLIANT! I bet that business model could apply to lots of other businesses too.
Remember the old SNL skit where the bank only made change, that's all they did? And someone asked, how do they make their money? And they replied, "The answer is simple: volume." Well, here's hoping that the Red Eye gets their volume out of this and that they're able to convert it to ad sales without selling out their editorial, too.
Posted by: MV at October 4, 2005 1:35 PMFirst Citywide -- all we do is make change.
"I needed to take the bus, but all I had was a five-dollar bill. I stopped by First Citiwide, and they were able to give me four singles and four quarters."
Posted by: Steve at October 4, 2005 9:18 PMOne time in Chicago, I saw a quickchange artist swindle a store owner out of 5 bucks by asking for five ones, and then a ten. It was a thing of beauty. He and his accomplice probably worked that entire street.
No, I wasn't either one. But it was a thing of beauty. I'd be glad to demonstrate it to any design dolts. Just bring some tens and twenties.
Posted by: Robert Knilands at October 4, 2005 10:34 PMDesigners are clinging to a delusion. They think that they are going to focus on visuals and readers will be back and rush to the door.
not so much. it's the publishers.
Posted by: pk at October 8, 2005 7:46 PMHere are a few things we might agree on:
Good reporting and editing deserve good design.
To get good design, it helps to respect the importance of design.
Design is important, even to the people who think the new Baltimore Sun looks too much like USA Today. They're telling us that design is important to them.
Here's a radical thought: Reading a newspaper could be a pleasant physical experience.
Typography and book making are noble and time-honored crafts.
Some designers are prima donnas, as are some reporters, photographers and editors.
Reporters, photographeres, editors and designers can be part of the same "camp."
But not bloggers ... those people are nuts. Heh.
Posted by: Brian Cubbison at October 10, 2005 10:19 AM"Design is important, even to the people who think the new Baltimore Sun looks too much like USA Today. They're telling us that design is important to them."
Um, no. They're not. They're saying that many things, including content, are far more important.
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Posted by: at October 12, 2008 2:04 AM