The Wall Street Journal has unveiled the new nameplate for the new tabloid Euroopean and Asian editions that debut next month. It reflects the editions' integration with the Journal's online presence.

"The new design combines the powerful brand we are best known for with a subtle statement of our continuous, around-the-clock presence," said Karen Elliott House, senior vice president of Dow Jones & Co. and publisher of The Wall Street Journal.

The design was conceived by Mario Garcia (above) and executed by Jim Parkinson.

"The nameplate gives us a sense of familiarity with a product," Dr. Garcia said. "The Wall Street Journal's banner has been the 'flag' of the newspaper for more than a century. It stands for all that the newspaper means to its loyal readers: credibility, seriousness, authority, tradition."

... Dr. Garcia said the integration called for a new visual approach. "It was clear in my mind from Day One that fusion of the two media, systematically speaking, meant visual fusion as well," Dr. Garcia said. "When alliances are created, usually one brand wins the brand battle, and the other disappears. In this case, both brands coexist and create the possibility of greater synergy.

"In the end," he said, "if we were to create a real fusion of the Journal's daily practices, that fusion had to start visually."

And, of course, the traditional head cut!

>Journal Redesigns Banner For International Editions [Wall Street Journal]
>Q&A: Mario Garcia Explains Design of the New Nameplate [Wall Street Journal]