Wondering what that Sept. 19 Lucie Lacava redesign of the Baltimore Sun might look like? Well, here's a clue from an advertising promotional brochure (PDF) posted on their site. Here's how they're explaining the redesign to advertisers:

Why redesign The Sun?
The Sun’s redesign was undertaken with very clear objectives to enhance the value the newspaper brings to its advertisers and readers.

Redesign Benefits
• A more attractive and energetic look — for instance, more color and eye-catching art above the fold.
• Easier to read, with larger type.
• More useful and helpful to readers.
• Added interactivity and connectivity, such as reporters’ e-mail addresses to encourage reader feedback.
• More sensitive to reader time constraints.
• Additional premium ad positions and ad adjacencies, such as the Traveler’s Forecast map.