I Kinda Liked the Streets of Baltimore
2:15 PM, September 13, 2005Wondering what that Sept. 19 Lucie Lacava redesign of the Baltimore Sun might look like? Well, here's a clue from an advertising promotional brochure (PDF) posted on their site. Here's how they're explaining the redesign to advertisers:
Why redesign The Sun?
The Sun’s redesign was undertaken with very clear objectives to enhance the value the newspaper brings to its advertisers and readers.Redesign Benefits
• A more attractive and energetic look — for instance, more color and eye-catching art above the fold.
• Easier to read, with larger type.
• More useful and helpful to readers.
• Added interactivity and connectivity, such as reporters’ e-mail addresses to encourage reader feedback.
• More sensitive to reader time constraints.
• Additional premium ad positions and ad adjacencies, such as the Traveler’s Forecast map.
Sorry for the low-rez images. Maybe someone at the Sun can flow me some better quality files? Hmmm?
This might be the greatest week in the history of newspaper redesigns. Ever.
Posted by: Ryan.m. at September 13, 2005 3:13 PMGotta love page 8 of the advertising pdf, which offers the opportunity to "brand your logo agross The Sun's stock tables!" (emphasis theirs) OH BOY! They also show a sports agate shadow and other "unique shape ads" that make the legs of editorial content stairstep across the page. Ugh.
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