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Times editor Robert Thomson, for instance, says:
My impression of the version that I've seen is that it's a little bit dead-tree twee. What you might call Laura Ashley meets Liberation.
For his part, Guardian editor Alan Rusbridger says:
People are going to buy it. They will find a paper that's extremely colorful - it has color on every page, and i think that in a funny way makes it both a more approachable paper and lifts it out of any market, it stops being a worthy, forbidding paper that I think in some people's minds the Guardian is.
(Thanks, Manuel!)
The Guardian has now formally unveiled its new look:
http://media.guardian.co.uk/site/story/0,14173,1566474,00.html
Posted by: Howard at September 9, 2005 6:31 AMI think it looks pretty cool. Like a liberal urbanite's upscale metro lad mag with throwback American-style typography.
Though it's hard to know how it all works together until you hold it in your hands.
I really, really can't believe they changed the nameplate. Mistake.
Posted by: Eliot at September 9, 2005 11:30 AM