The New Guardian: 'Approachable' or 'Dead-Tree Twee'?

2:11 AM, September 9, 2005

Guardian

Guardian

Guardian

Guardian

Guardian

Britain's Channel 4 News has a report on the impending Monday launch of the downsized Guardian. They talk to the editors of The Times, Independent, Daily Telegraph and Guardian.

Times editor Robert Thomson, for instance, says:

My impression of the version that I've seen is that it's a little bit dead-tree twee. What you might call Laura Ashley meets Liberation.

For his part, Guardian editor Alan Rusbridger says:

People are going to buy it. They will find a paper that's extremely colorful - it has color on every page, and i think that in a funny way makes it both a more approachable paper and lifts it out of any market, it stops being a worthy, forbidding paper that I think in some people's minds the Guardian is.

>Mini-Guardian [Channel 4]

(Thanks, Manuel!)


Comments
Heads up: After you hit "post" things may be slow and you may get an error. Most likely, your comment did post. Apologies. I'm looking for a fix.

well, thomson would say that, wouldn't he?

Posted by: dpybas at September 9, 2005 4:38 AM

look fabulous!

Posted by: terry at September 9, 2005 6:11 AM

The Guardian has now formally unveiled its new look:

http://media.guardian.co.uk/site/story/0,14173,1566474,00.html

Posted by: Howard at September 9, 2005 6:31 AM

I think it looks pretty cool. Like a liberal urbanite's upscale metro lad mag with throwback American-style typography.
Though it's hard to know how it all works together until you hold it in your hands.

Posted by: Scot D at September 9, 2005 11:21 AM

I really, really can't believe they changed the nameplate. Mistake.

Posted by: Eliot at September 9, 2005 11:30 AM

cool site

Posted by: mjxbljn at April 26, 2007 1:04 AM
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