St. Louis News

11:12 AM, September 8, 2005

Post-Dispatch

The St. Louis Post-Dispatch unveils a redesign today. A Q&A that ran last week explained some things.

Why are you redesigning the Post-Dispatch? Didn’t you just redo the paper several years ago — or has it always looked pretty much the same?

The Post-Dispatch was last redesigned in 1997. Over time, we found that format to be constrictive for presenting the news and not especially effective for readers.

Repeatedly, you have told us the P-D looks dense, sometimes difficult to read, cluttered, not particularly appealing or vibrant. Increasingly busy readers want to find what they’re looking for quickly and readily.

Will Page One look different?

Yes, but not radically so. We will have new typefaces, a more direct style for headlines, and a crisper arrangement of stories and visual elements.

Several stories will start on Page One and continue inside the A section, but in weekday editions, these continuations will be grouped together to help you find them easily.

New will be a front-page digest summarizing other main news of the day. And Monday through Friday, Page One will include a "NewsTracker" to help you keep up with ongoing news stories.


Certainly looks much different than the early-80s, eight-story front pages us callow college student used to snicker at.

Type-wise, they've dumped Dutch 811 and Bodoni and Helvetica and Franklin Gothic and News Gothic (whew!) for various weights of Amplitude, Poynter Old Style Display and Poynter Old Style Text.

You'll be happy to know, however, that the Weatherbird survived just fine.

Update: I should have noted, by the way, that this was a Jeff Glick gig. Also on the Visual Editors home page, Robb has set up one of those funky Zoomify thingies with a bunch of PD pages. Also, he says, a podcast is planned.


Comments
Heads up: After you hit "post" things may be slow and you may get an error. Most likely, your comment did post. Apologies. I'm looking for a fix.

You can see the difference right away; the new version is VERY breathable.

Posted by: Ernie Smith at September 8, 2005 1:19 PM

The old design was an Alan Jacobson joint. Anyone asked him what he thinks of the new? Or did he do that one too?

I also wonder if this redesign was in planning before Lee bought Pulitzer.

Posted by: Jay Small at September 8, 2005 1:32 PM

I can't say for sure - since I don't work there - but it is my understanding that the redesign has been in the works for a while.

Posted by: Mike Rice at September 8, 2005 2:05 PM

It was in the works before the sale. Jeff Glick posted a note on his site in February after the sale that said the redesign would be delayed a bit.

Posted by: Mark at September 8, 2005 2:13 PM

The redesign has been in the works for more than a year. I have to say, yes, it's more breathable, but I just don't like the new typefaces. You have to keep a serif typeface in the mix somewhere; now, I feel like I'm looking at a magazine on broadsheet paper. It's like they took the general design elements of their weekly arts and entertainment tab, Get Out, and expanded them to include the entire paper. Bleh. I grew up with this paper. It looked a lot more professional and respectable before this redesign. But maybe that's not what St. Louisans want.

Posted by: Niko at September 8, 2005 10:10 PM

I can't really say for sure whether the redesign of the Post-Dispatch is successful until I've seen several days or weeks of it.

Niko says: "Bleh. I grew up with this paper. It looked a lot more professional and respectable before this redesign. But maybe that's not what St. Louisans want."

Niko, I can assure you St. Louisans want a professional and respectable newspaper. They also want a paper that's easier to navigate and skim.

The bigger issue with the Post-Dispatch is content. When you compare the Post with other major metropolitan newspapers, the Post falls flat. It is consistently duller than most papers its size. More importantly, it is complacent when it comes to covering local news.

Posted by: Roger at September 9, 2005 8:53 AM

Roger said: "Niko, I can assure you St. Louisans want a professional and respectable newspaper. They also want a paper that's easier to navigate and skim.

The bigger issue with the Post-Dispatch is content. When you compare the Post with other major metropolitan newspapers, the Post falls flat. It is consistently duller than most papers its size. More importantly, it is complacent when it comes to covering local news."

But aren't you further advancing the content problem by making it easier to skim? What happens to in-depth stories if the entire paper is geared toward quick 2-minute reads?

I agree with some of the elements. If the rail had more art, it would be perfect. As it is, it looks like nothing more than a glorified index. The news tracker box in the bottom-left corner is helpful. But overall, I'm not sure they went in the right direction. Easily navigable, yes. But not easier to skim. The more we encourage skimming, the fewer pieces get read.

Posted by: Niko at September 10, 2005 3:18 PM

Yikes! Now I see you are putting the TV listings in a different section each day of the week! When I want to check the TV listings in the evening, I will have to remember what section they are in that day!! Why did you have to change the Everyday section?? Change type and style all you want, but leave Everyday like it has always been. You are not going to get people to read the newspaper if they don't like to read the newspaper. I'm ready to give up my subscription, get used to watching the news on TV, and buy a weekly TV guide! And I've been a subscriber for home delivery for 30 years! Stop this nonsense!!

Posted by: Betty George at May 18, 2007 4:24 AM

At least Betty GOT a TV guide each day, but I didn't get the Sunday weekly guide. I, too, am tempted to stop driving two miles to town to pick up the Sunday PD. And I've been reading it for 6o hears!

Posted by: Mary Hogge at December 2, 2007 4:13 PM

I was out of town on Monday and Tuesday and did not know about the changes taking place in the Post-Dispatch on 8/25/08. After searching on Wednesday and Thursday for the tv listings, I finally found out what happened. Do you really think the savings on paper, print and fuel for basic items such as the tv info will be more than the revenue you will lose from subscribers who want the basics? Maybe not right away, but gradually as readers realize your paper doesn't really care what their readers want. I didn't like the changes you did a number of years ago, but I adapted to them because I like tangible news. Then you added a big, thin, goofy Sunday tv guide which, by the way, I didn't receive at all on 8/24. I don't know how many tv viewers like to go online (many may not even have a computer)or go to their tv itself to find out what's on, but I certainly don't. It was a convenience that was always there. Gail Pennington's column is more interesting when you can see the guide after reading it. If I'm the only one complaining about this, then I will understand. If, however, you have a lot of objections, you may want to consider re-thinking this decision before you eliminate something else that's important to your readers. Thanks.

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Posted by: pockers online free no limit hold em on line at September 4, 2008 8:59 PM

PLEASE,PLEASE,PLEASE,PLEASE ~~~~ BRING BACK THE EVERYDAY SECTION AS IT WAS BEFORE THIS AWFUL CHANGE!!!!

I HAVE SUBSCRIBED TO YOUR PAPER, SUNDAY ALSO, SINCE MOVING HERE IN 1983. I READ THE EVERYDAY SECTION FRONT TO BACK DAILY, I TAKE IT ON TRIPS, ETC. I CAN'T GO TO SLEEP AT NIGHT W/O READING IT. I DON'T UNDERSTAND WHY YOU WOULD CHANGE A GREAT THING. I HOPE YOU ARE GETTING ENOUGH COMPLAINTS THAT YOU WILL RETURN TO MY DAILY DOSE OF LIFE! PS: JOE H'S COLUMN IS HILARIOUS. NANCY JOHNSON

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