I like this. Not that I'd necessarily read it - though I'm ashamed to admit I did read through some of that - but I like that all the "Fluff" is in its own section. I got on Robb's case once about promoing some celebrity thing on the front page of the Sun-Times. While I was too hard on him at the time, I might have had a point after all, since he took my suggestion! :) Papers should do more of this sub-dividing. I'm already willing to buy the paper and toss the sections I don't read, as long as there are sections I definitely will read. This gives more readers more reasons to read the paper, which is exactly what we need.

Heck, I'd probably go ahead and read this, even though it's an infotainment section that's a little heavier on the "tainment." My shameful secret: pictures of hot women draw me into the text.
Of course, I'm a soulless sports designer, so I threw my news cred out the window years ago...

I like it. It's got a snarky attitude without talking down, which I think a lot of youth-oriented pubs do. Robb, are you planning to keep up "women who need to eat a sandwich"?

It very international. Particularly, it reminds me of Japanese papers, which separate the sports and entertainment news into separate papers with sports as the lead. You won't find sports coverage in the Asahi Shimbun. Other Asian cultures might do this as well. Still, I'm not sure I'd want to have this rolled into my Sun Times everyday. Although being a Chicagoan, I never read the Sun Times anyway. That might go back to old northside vs. southside regionalism and class issues, though.

It's trying too hard to be "snarky." It pales in comparison to any real jossipy blog.

Wow, there's a prominent, often huge photo of a beautiful woman on nearly every page. Eye-catching, certainly.

I like the bold black-and-red section headers, although with the S-T's ink quality, I'm sure they're more washed out than these screenshots.

Love the title!

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