Marca is a 386,000-circulation sports daily in Madrid. The SND judges said:

This sports daily faces the challenge of engaging a testosterone-laden audience with a design that is as lively and passionate as sports itself. Designers and editors use intense color and bold typography to nest narratives throughout the paper, scoring with a clever application of its logo as a design element. And then, in a time of sorrow and reflection, the paper is able to set aside its celebratory sensibility to display the Madrid train tragedy in a way the sports fan can appreciate.

More pages after the jump.