Spanish heartthrob designer Rodrigo Sanchez of El Mundo's Metropoli gets pulses racing at VisualMente, a new Spanish-language design weblog by Dolores Pujol and Norberto Baruch B. Of last week's Clint Eastwood cover (with illustration by Ra�l Arias) they say:

Today, again, Rodrigo Sanchez demonstrates to us that all is not lost in the city of fury, with the new cover of Metropoli. When nobody seems to be able to awake from the eternal dream of daily mediocrity, our superhero appears and the visual battle is, again, won. At least, for one week. (Thanks, brother)

Without a doubt the main thing at the time of creating a cover is the idea. The I-D-E-A. But the idea is not only the idea. The idea is also how to do something one way and not another or its opposite. The idea is a color, the idea is a structure of elements, a syntax of forms, letters and images. Here the idea is the form. ...

We must cause the reader to dedicate more than 4 seconds of contemplation of the cover. If it is necessary we give him 4 minutes. And, if it is possible, we give him a lifetime to think about it and try to find out what it is we tried to tell him. ...

By the way, the covers are thrown away the next day or wrap fish. The ideas remain beaten in the walls.

>El paladín de la Justicia vuelve a volar sobre la Metropoli [VisualMente]
>El toro tuvo una idea [VisualMente]