The Maine Thing: A "Visual Culture"

3:56 PM, February 13, 2005

Portland Press Herald Editor Jeannine Guttman on Sunday recapped 2004 (which included a June redesign) and set out the newspaper's goals for 2005, which, after all, is only 12 percent over. One of the paper's goals, she says, is

... to improve the newspaper content to maintain and grow readership from 2004 levels for daily and Sunday.

Here's how we'll do that. We will develop a "visual culture" in the newsroom, furthering our 2004 redesign of the newspaper. This visual culture will move our new design forward, make stories more accessible to readers, accentuate the news value of our newspaper and make our journalistic presentations more compelling and useful. We have appointed a newsroom design committee to monitor the new design, provide feedback to the news staff and build upon our successes.

>Big gains and new goals [Portland Press Herald]

Earlier:
>Portland's redesign [NewsDesigner.com]


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