HARK, THE HERALD REDESIGNS

3:10 AM, January 5, 2005

FL_BH0105t.jpg
The Bradenton (Fla.) Herald (Knight-Ridder, 42,280 daily) has redesigned. Only this squib online at the moment and no visuals. The big change seems to be that they've dumped "Bradenton" from the name and are now just "The Herald."

We believe the simplified name is a better fit for Manatee County's dominant daily newspaper in the 21st century - a paper that serves all sections of the community.

*Update: I've added a before and after image up top courtesy Jamie Hall's NPD portfolio and Jonathan Klienow at VisualEditors.com. Looks like the "Bradenton" is still there, but perhaps that's something that changes depending on the circulation zone.

>Back to our roots [The Herald]





























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