The Commercial Appeal in Memphis is phasing in a new design, including new business content and expanded suburban zoning. Also:

• New sports design. On Wednesday, a redesign of the sports pages will be launched.

• The new design will include the introduction on Sundays of a College Football section, beginning Sept. 5.

• A newly redesigned features section will be introduced in September. The section will be aimed at women readers with more content related to health, fitness, nutrition and families.

• A redesigned front page and main news section will debut in October. The new Page One design will give readers many more ways to get into the newspaper, with more references to inside content, more headlines promoting other sections of the newspaper, and more overall stories on the front page.

• In January, the newspaper plans an expanded Sunday opinion section and a new Sunday tabloid features section.

[Editor Chris] Peck said the redesign is being introduced in phases because of a new computer system and the need to get people working on the new design as quickly as possible.

"We're undertaking two ambitious projects at the same time: the new computer system and the introduction of a redesign," he said. "This means we must first train our journalists on the new system, then get them working right away on the new design so they don't forget what they learned. This keeps us on a fast track so that our complete redesign and new content plan will be in place by early 2005."

The new typefaces for headlines are Caslon Condensed and Benton Sans. The new body type is Bureau Roman.