Teasing in Fort Worth

1:58 AM, August 23, 2004

8.16TX_FWST0823t.jpg
And here, on the right, is the Fort Worth Star-Telegram's all-teaser Monday front (last Monday's on the left).

Editor Jim Witt, in a column yesterday, explained it thusly:

On Monday, we'll debut a Page One format designed to help you find out quickly what's going on. Our readers tell us that they don't like hunting for the end of stories that start on Page One and continue inside the section. We're experimenting with a new format that summarizes the day's most important and interesting stories on the front page, then guides you inside if you want to know more. You can read the front page in five minutes or less and be up to speed, but you'll also be able to turn inside to get the complete story, including all the details and context that you depend on the Star-Telegram to deliver.

We're working hard to ensure that at least one story on every section cover every day does not continue on an inside page.

As for design changes elsewhere, he says:

We've tried to make our pages easier on the eye by using more white space and smaller, bolder headlines. You'll see that the section names for the local section (Fort Worth, Arlington or Northeast), Business, Sports and Life|Arts -- have a new, bolder typeface and space for information about stories in upcoming editions or inside that day's section.

Here is a PDF of the front page for a closer look.

>To our readers [Fort Worth Star-Telegram]


Comments
Heads up: After you hit "post" things may be slow and you may get an error. Most likely, your comment did post. Apologies. I'm looking for a fix.

Rumor has it that a major metro in Missouri is redesigning to do something like this every day.

Posted by: Mizzou at August 24, 2004 7:17 AM

Yeah? Which end of I-70? (Assuming we're not considering Hank Waters' or Gannett's outstate efforts "major metros.")

Posted by: newsdesigner at August 24, 2004 4:29 PM

East

Posted by: Mizzou at August 27, 2004 5:26 AM
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