THE SEATTLE TIMES' DECISION

11:19 AM, May 1, 2004

At Poynter, Kenny Irby has a tick-tock about how the Seattle Times came to run the Tami Silico photo.

Seattle Times Assistant Managing Editor/Visuals & Technology Heidi de Laubenfels says that [picture editor Barry] Fitzsimmons was instrumental at "bringing others into the conversation and, as a consequence, deciding to wait and take a deliberate approach to publishing the photo. The newspaper's approach became about much more than just the photo. It was about the journalism, and what it would take to present this in the proper context. That led to the relationship-building that Barry did with Tami and Amy [Katz], and it led to the solid reporting that Hal Bernton did to accompany the image with a story that talked about why she would take the picture and why it mattered." ...

"The original intent was that, for us, we had a photograph on its merit but we would not run it without the proper context and we had to report that out. We needed to have the proper context and Barry (Fitzsimmons) tracked down Tami in Kuwait," explained [Times director of photography Cole] Porter, a 30-year veteran photojournalist.

"I have never seen a situation quite like this and I am proud of how our paper handed this case," Porter says. "Our process was very thoughtful and reflective, our actions were appropriate. I am very pleased with our thoughtfulness."

And Design Desk tell us that when presented with such a photo, we designers should think about such things as "Good headlines/decks," "descriptive captions" and "organiz[ing] refers and promos." Whaddaya know!

>Women Responsible for Coffin Image Reunite [Poynter Online]
>Design Desk: It's a Great Image. Now What? [Poynter Online]


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