

Rumbo, the new chain of Spanish-language dailies planned for the U.S. by Meximerica Media, has a quite a design pedigree. DaniloBlack's Roger Black, a founder of Meximerica, is heading up the design. And Meximerica was just acquired by Recoletos Grupo de Comunicacion, a Spanish media company which also owns the Madrid sports daily Marca.
From the Meximerica site:
Rumbo will give readers what repeated polls say they want but no other newspaper gives: a tabloid with a high story count of short well-edited articles broken up by unique enterprise and service stories with lots of explanatory graphics, and almost all in color. Rumbo has the advantage of being created from scratch, with no historical baggage. Black and staff design director Raúl Braulio Martínez, the former design head of the Editorial Televisa magazine group and of Mexico's award winning El Norte newspaper, are giving Rumbo a warm color scheme and look appealing to Hispanics. In a survey by the Readership Institute of Northwestern University, Hispanics ranked presentation as the most important aspect they looked for in a newspaper. The prototypes will be unveiled closer to the date of publication.The name comes from "the common phrase among Mexican and other Latin Americans migrants heading towards the United States that they are "rumbo al norte“- implying in search for a better life."
>Meximerica Media Announces Launch of a New Chain of Hispanic Daily Newspapers Throughout the United States [Yahoo Finance, via editorsweblog.org]
