TIME FOR A MAKEOVER?

3:04 AM, April 15, 2004

Mercury Inc.Hey, biz designer buddies, tired of all the white guys in suits infesting your pages? The Fab Five too busy to clean out the squalid bathroom that is your business section? Bonita Burton, Business design director at the Merc, has got your back with 10 Tips for Better Business Page Design.

If you've ever worked the room at a party and avoided the intellectual in the corner who's completely out of place in a decades-old leisure suit, you can empathize with the experience many readers have flipping through the newspaper and encountering the business section.

The problem with allowing the geek in the glasses to remain a visual wallflower is that he actually is a great conversationalist with some really fascinating stuff to say. Business stories are rich with some of the most compelling life-and-death subject matter, exploring the intersection of power and money and what all of that means to John and Jane Doe.

But the visual storytelling in most business sections still does not reflect this energy or excitement. Their image doesn't begin to project their personality. And while everyone else at the party has gone through make-over after make-over in efforts to attract readers, business is still sporting that look that says he's playing hard to get and isn't that much fun to spend time with anyway.

>10 Tips for Better Business Page Design [BusinessJournalism.org]


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Heads up: After you hit "post" things may be slow and you may get an error. Most likely, your comment did post. Apologies. I'm looking for a fix.
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