

The Dallas Morning News launched a free five-day-a-week tab today, called Quick, in response to the AM Journal Express, which is set to launch Wednesday. You can download a PDF of the whole 32-page thing here, or browse through it page by gripping page here. Is it just me, or does Dallas seem like a strange place for these things to sprout? I think of high-density, public-transit-heavy markets. All I know of Dallas comes from layovers at DFW and '70s television, but I think of sprawl, air-conditioned Cadillacs (with steer horns, of course) and pickups with "Don't Mess with Texas" stickers, not high-rise apartments, trains and thousands of commuters walking the streets. Front Burner, the weblog of D Magazine, says Quick went from concept to publication in 10 days. That's, well, quick! So, with such a short lead time, you think they hired any actual staff for it or are they just jacking up the workload on the main daily's staff? I know what my guess is. Think they'll hire any in the future? The job boards are tellingly silent.
>Quick [Dallas Morning News]
>Hot, Juicy, Media Gossip, aka Breaking News [Front Burner, via 601am]
Interesting. I'd like to see an actual paper copy. They tend to have a different feel than just flipping through the PDFs. I actually liked the Post's tab a lot when I was flipping through it every day.
For a 5-minute read, those are some heavily art directed covers.
It's also the first one I've seen with comics in it (and the right ones, too: Get Fuzzy and Boondocks skew way young).
I still don't see how they're gonna get a core market without a mass transit system to speak of. That's what the northeast and chicago versions use as their core readership.
Posted by: steve at November 12, 2003 9:02 AMI lived in DFW for five years and worked at the Star-Telegram. You're absolutely right about the lack of density. everything is a commute, although they keep talking about high-speed commuter trains. Maybe the DMN is forward thinking. As for the art direction: it's only the first one. Let's see a few weeks' worth to see if the artwork maintains that high level.
And I wonder what the Dallas Observer thinks of all this?
Posted by: b.murley at November 13, 2003 3:49 AMLooks like they're being, well, snarky about it. But then that's pretty much the job of alt-weeklies. To snark about the dailies:
"... it’s not, generally speaking, the sort of product likely to boost morale among serious reporters, though it might cheer the homeless. The bound bundles of untouched copies of Quick we saw lying near downtown buildings will make nice toasty fires under overpasses this winter, assuming the paper lasts that long."
Posted by: newsdesigner at November 14, 2003 10:09 PM