From the "One Question" feature at I Want Media:

Q: Publishers in several markets, including New York, are launching free newspapers in hopes of attracting younger readers. Maxim is a success at attracting the male half of that hard-to-reach demo. What advice would you give newspaper publishers on how to appeal to younger audiences?
A: "Newspapers could certainly learn a lot from magazines in terms of presentation. Look at what USA Today was able to do with a splash of color, a simplified structure and a fistful of entertaining graphics. The dailies have always worn their stark ugliness like a badge of honor, but their "credibility exemption" is running out. When newspapers were the first source for news they could afford to disregard their appearance. But now I get the news from CNN and the Internet. I no longer need newspapers ... so they've got to make me want them. A free newspaper targeted at a young, media-savvy demographic, if it is clever, should be able to compete favorably. But it's got to start with a modern, eye-catching design. We're no longer compelled by the gravitas of newspaper news. We've got to be seduced."
- Keith Blanchard, editor in chief, Maxim

So, does this mean I'm a "seducer?" Cool! Can I put that on my business card?

>One Question [I Want Media]