In Romenesko's letters yesterday, Ellen Foley, Philly Daily News ME,
says:

We are most fascinated that other papers have adopted a strategy that young readers need a separate publication with easy to read features. Seventy percent of our readers apparently share the younger readers' zest for our focused, passionate journalism with an attitude. We bring them in with the fun stuff on the cover, and keep them in for the deep reporting and watchdog scoops on the inside pages.

We know that our tabloid format and our history give us permission to color outside the lines on a regular basis. After 20 years in the broadsheet business and a short five in the tab business, I am still surprised that the larger format papers can't seem to have as much fun as we do.

Exactly. We high-toned broadsheet types love to spend hours listening to ourselves jaw about "credibility" and "serving the readers." We cower in fear of a dozen angry phone calls and cultivate our pointless little "Gosh-that-72-point-hed-is-too-sensational-let's-scale-it-back-to-68" obsessions. And we manage to suck the life out of it all. Some days Life Under Murdoch looks a lot more interesting.

>Romenesko letters [Poynter]
>Philly Daily News